Lawmatics v. Law Ruler

Learn why Lawmatics is the preferred solution to Law Ruler for client intake, marketing automation, and client relationship management.

Choosing the right legal automation software for your law firm is critical for efficiency and growth

While Lawmatics and Law Ruler are both legal CRM platforms, a closer look reveals major differences between the two solutions. Lawmatics goes beyond what Law Ruler can do with intuitive features designed for a wide range of practice areas and firm sizes. Law Ruler is strictly designed for litigation practices.
Legal Reporting Software


Lawmatics offers a dynamic, comprehensive legal intake solutions, client relationship management, law firm marketing automation, and legal data analytics that gives you all the important tools you need to enjoy expansive growth regardless of practice area. The innovative platforms extensive features give attorneys the ability to automate repetitive tasks and your marketing, allowing you to focus on practicing law and growing your firm.

Law Ruler

In contrast with Lawmatics, Law Ruler lacks the critical automation tools lawyers require to eliminate the busy work standing in the way of client matters that drive revenue. Law Ruler also lacks important marketing features, like SMS marketing, email workflows, customer segmentation, and more. This means you’ll spend more time doing marketing the hard way, resulting in less business and less time for your clients.
We’ve put together a list of comparisons between products, integrations, features, pricing, and more to help you choose the best legal CRM platform for your growing law firm.



Law Ruler


Made for all law firms, no matter your size or practice area.

The award winning software is perfect for any firm serious about efficiency and growth- no matter the practice area.


Law Ruler:

Built for litigation practices.

Niche litigation software may not be the best choice for other practice areas.


Save time and elevate the client experience with custom automations

Save time and bring structure to your practice with legal workflow automation. From the initial lead capture to retaining a client, Lawmatics allows you to build custom automations that ensure nothing gets lost in the daily shuffle- resulting in more leads and happier clients.

Custom Automations

Law Ruler:

Doesn’t have custom automations.

You’ll spend more time on everything from finding clients to managing your existing ones- taking away valuable resources from other areas of law firm efficiency and growth.


No more email and phone tag!

Tired of going back and forth to find a time that works for everyone’s schedules? With Lawmatics scheduling software for law firms, you can simply sync your Outlook or Google calendar and allow clients to choose a meeting time that works around your existing schedule.

Automated Appointment Scheduling

Law Ruler:

Spend all day following up to get meetings scheduled.

Law Ruler doesn’t offer automated appointment scheduling, meaning you’ll be spending your time following up with leads and clients instead of practicing law or growing your practice.


Get the files you need quickly and securely.

Lawmatics has an innovative file request tool. This means less time requesting files from your clients and more time evaluating potential matters. Send file requests in a secure, automated workflow and get the documents you need in seconds.

Automated File Requests

Law Ruler:

Waste time tracking down files.

Law Ruler doesn’t offer file requests, which means you’ll spend more time tracking down files, and less time practicing and growing your business.


Nurture your relationships with SMS text messaging.

Better engage with leads and clients, build better relationships, and improve workflows through 2-way text messaging for law firms. IUnlike emails, SMS open rates are over 95%, making this the perfect client management and marketing tool!

2-Way SMS/Text Messaging

Law Ruler:

Lacks SMS messaging.

Law Ruler doesn’t have 2-way text messaging. This means you’ll spend more time on the phone and email, going back and forth and wasting valuable time.


Reach leads and clients easily in their inbox.

Easily set up drip email automation for sending personalized, scheduled and targeted law firm email templates. Win new and repeat business using Lawmatics drip marketing campaigns for law firms.

Email Drip Campaigns

Law Ruler:

Lacks email drip campaign capabilities.

Law Ruler doesn’t have drip email automation, which is a major weakness in both marketing efforts and maintaining client relationships.


Increase client engagement and build dynamic email workflows - in just minutes.

Create and implement powerful, automated dynamic email workflows using a visual simple interface to convert leads into clients and win repeat business from your existing clients.

Dynamic Email Workflows

Law Ruler:

Doesn’t have automatic email workflows.

Lacks email workflows, meaning less productivity and more time spent on follow ups.


Make your marketing efforts smarter.

With Lawmatics audience segmentation software, you can deliver tailored messaging and personalized email drip marketing campaigns by grouping leads and clients into segments based on any criteria you choose.

Audience Segmentation

Law Ruler:

No audience segmentation.

Law Ruler doesn’t have audience segmentation, which prevents you from sending relevant, targeted messages.


Exceed your goals with law firm goal tracking software.

Lawmatics law firm goal examples tracking software allows you to identify key performance indicators and use advanced analytics to accelerate your law firm's goals.

Goal Tracking

Law Ruler:

No goal tracking software.

Law Ruler doesn’t have goal tracking software, leaving you in the dark on the data needed to properly manage your firm.


Yes, and it’s reliable and always free!

Lawmatics has an experienced team to ensure your transition from Law Ruler or any other software is reliable and quick. No matter how small or large your firm is, it’s always free.

Data Migration

Law Ruler:

Lack of a dedicated data migration team.

Unlike Lawmatics, Law Ruler does not provide a dedicated migration team to ensure a smooth transition.


Dedicated customer support team at no extra cost.

Reach Lawmatics dedicated support team through email, phone, and live chat.


Law Ruler:

Support tickets.

If you need help with Law Ruler, get ready to send a support ticket and wait in line.

Final verdict



Advanced and powerful features
Lawmatics provides best-in-class features that other legal CRMs, like Law Ruler, don’t provide. This includes more sophisticated automation so you can spend less time on repetitive administrative tasks, and more time on dynamic growth for your law firm.
Expert support
A dedicated support team helps with everything from onboarding to making the most out of client intake and marketing automation. Our support team is available to answer questions and help improve your workflows. With live chat, email, and phone support, Lawmatics offers knowledgeable and timely support, helping you get the most value out of your investment.
Unbeatable marketing
With SMS marketing, automated email workflows, and customer segmentation, Lawmatics helps you grow your law firm and enjoy expansive growth. Marketing reports and analytics help you market your firm smarter, not harder- giving you insight on what works and what doesn’t.

Law Ruler

Lacks Integral Marketing Features
Law Ruler lacks important marketing features, like SMS marketing, email workflows, customer segmentation, and more. This means you’ll spend more time doing marketing the hard way, resulting in less leads and less time for your clients.
Less Automation
Less automation means you’ll spend more time on all the tedious administrative tasks that running your firm requires,, taking valuable time from your client matters and your firm’s growth.

It’s easy to see why lawyers love Lawmatics.

I highly recommend and endorse Lawmatics. If you are looking for a software to manage the entire client journey step by step, it is the best one I’ve seen on the market. Their customer service and support are excellent. Take the time to learn the system and set it up because it’s well worth the effort.
— Bill Miller, Esq. • Miller Estate and Elder Law
I had been moving toward a virtual practice for a long time, and the additional time [during the pandemic] has been a blessing in disguise. Lawmatics has accelerated my practice in ways I couldn’t have imagined! It has allowed me to focus on the high-level goal of planning and setting up my transition to the role of CEO for my firm. It’s incredibly exciting.
— Bill Farias, Esq. • Farias Family Law, P.C

Streamline and Grow Your Firm Beyond Your Wildest Expectations

Let’s schedule a demo to see if Lawmatics is the right fit to streamline and grow your law firm. We’re available to go over any questions and discuss CRM, practice management, and marketing strategies with you. Elevate your business now with our intake solutions, marketing automation, and the industry-leading law firm CRM built for attorneys by attorneys.
Contact us if you have any questions
(800) 883-1105