Interactive Webinar

Reporting Essentials: The Key to Unlocking Your Firm’s Growth

What to track and how to turn data into better decisions

July 17, 2025
11:00 AM PT  /  2:00 PM ET

Details

Most growing law firms are sitting on valuable data — but without the right reporting foundation, that data goes unused. Manual tracking, disconnected systems, and unclear attribution can lead to wasted budget, poor visibility, and stalled growth.

In this webinar, Johnny Bissell, senior director of customer success at Lawmatics, will be joined by Martin Kravchenko, co-founder and CTO of Swans, to walk you through the key components of a reporting-ready firm: what to track, how to set it up, and how to turn that insight into action.

You’ll learn how to:

Track leads accurately from first-touch to intake conversion
Set up lead sources, campaigns, and UTM tracking the right way
Report on ROI, lead value, lost reasons, and pipeline metrics — without hours of manual work
Align marketing, intake, and case management systems for full-firm visibility and smarter strategy

Presented by:

Johnny Bissell

Sr. Director of Customer Success,
Lawmatics

Martin Kravchenko

Co-founder & CTO,
Swans
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