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Corinne Kraayeveld-Verwijs
Practice Manager
Kraayeveld Law Offices
hours saved per week
client retainment rate
revenue increase
Practice Area
Family Law
Business Size
12 Staff
Location
Grand Rapids, MI
Switched From
Clio Grow
When Corinne Kraayeveld-Verwijs founded the practice in 1993, Corinne came on board to help him get the business off the ground for what was supposed to be only a matter of months. Months turned into a few years, and years turned into decades. Thirty years later, the pair run a thriving family law firm with five exceptional attorneys. Although Corinne refers to herself as a practice manager, she wears many hats, doing in her words “whatever it takes to get business coming in.
With 12 employees, and a mission to go the extra mile for their clients, Corinne was searching for ways to facilitate the best possible client experience that would encourage favorable reviews and plenty of referrals.
“Lawmatics allows us to go the extra mile without hiring more people.”
Priding themselves on full transparency and a passionate yet brutally honest approach, Kraayeveld Law Offices is one of the few practices in their area that doesn’t shy away from tough cases. Family law brings with it a lot of contentious cases, and requires a passionate pursuit of excellence to weather the recurring challenges. With over 30 years of experience, Kraayeveld Law has developed a strong reputation for aggressively representing their clients, thanks in part to the help of legal technology that provides an operational foundation to streamline their processes so they can focus on what matters most— attentive legal services to clients coming to them in a time of personal crisis.
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“Lawmatics automations make it possible for us to focus on the next phase of scaling the business.”
The high rates of Kraayeveld Law Offices deters some prospects from hiring outright. But by diligently following up with those who didn’t follow through with a retainer, Corinne has seen a 15-25% boost in client retainment rate. Automated texts and emails showcasing the firm’s many accomplishments as well as helpful tips in navigating the legal system do wonders in persuading prospective clients that the firm’s services are well worth the sticker price.
The flexible sales, marketing, and intake automations that Lawmatics offers spares Kraayeveld Law Offices 4 to 5 hours a week of administrative work that they can instead devote to vigorously preparing their clients for trial. Corinne asserts that since they’ve been able to save so much time that they are now able to devote more time to their clients.
Drip emails keep clients engaged even after you’ve lost contact. Repeatable processes make it easy to deliver consistent communication automatically from one stage of the client journey to the next without having to do a thing. For Kraayeveld Law, this translates into a streamlined follow-up process with an impressive client retention rate.
Keeping a close eye on their most important analytics was an important part of scaling Kraayeveld Law. Running regular reports has helped Corinne’s firm significantly increase client retention by 15-25%, encourage repeat business and referrals, and ultimately increase their overall revenue by 15-25%. A data-driven approach was paramount to making changes where it mattered most.
With the help of client communication features like SMS Messaging, Kraayeveld Law Offices is able to keep clients well informed, seeing the company’s core mission through. Automated appointment reminders, case status updates, and other informational messages ensure that all parties stay accountable and on the same page. The end result is swifter intake, repeat clients and increased referrals.
“There is an element of the sky's the limit with Lawmatics, which is why we use it to this day.”
Corinne has every intention of scaling Kraayeveld Law after a steadily increasing growth rate. Over the next coming years she aims to achieve the following with the help of automation:
“We track every single dime that comes into this firm. With Lawmatics, it’s automatic.”
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