News & Updates

Lawmatics, the leading CRM for law firms, today announced it has been named to G2’s 2026 Best Software Awards, placing #11 on the Best Legal Software list. G2, the world’s largest and most trusted software marketplace, reaches over 100 million buyers annually. Its annual Best Software Awards celebrate the world’s best software companies and products based on verified user reviews and market presence.  ​​

This ranking reflects a year of Lawmatics accelerating the shift to automated, AI-driven law firm operations, most recently with the full launch of QualifyAI, an AI agent that instantly identifies a firm’s best-fit leads based on firm-defined criteria and historical analysis. Lawmatics has also expanded its ecosystem with deeper practice management connections, including a new partnership with Filevine and a recently released integration with LEAP. Together, connections like these form a full suite of integrations that support firms within the systems they already rely on, from reception to practice management, helping reduce manual handoffs and streamline workflows.

“Law firms are being asked to move faster and deliver a better client experience with lean teams,” said Matt Spiegel, co-founder and CEO of Lawmatics. “Our mission is to unleash law firms’ full potential by putting trustworthy AI agents to work across intake and marketing. That means the right inquiries are identified early, the next step happens automatically, and teams spend less time on manual follow-up and more time doing high-value work. Implementing automation and AI as core infrastructure removes so much of the chaos and inconsistency that holds law firms back. Being recognized by G2 reinforces that our customers are gaining a competitive advantage from our approach.” 

“As buyers increasingly shift to AI-driven research to discover software solutions, being recommended in the ‘answer moment’ must be earned with credible proof,” said Godard Abel, co-founder and CEO at G2. “Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including Lawmatics. Earning a spot on these lists signals real customer impact.”

Lawmatics was also recently awarded a Bronze Stevie© Award for Customer Service Department of the Year in the Computer Software - Up to 100 Employees category.

New lead intake breaks down when staff spend too much time on manual review. Some of those leads were never a fit for the firm in the first place, and in the time it takes to identify strong opportunities through manual review, those prospects might have already contacted another firm. When speed to lead is everything, firms can’t afford slow, inconsistent processes for qualifying and routing inquiries.

In this Deep Dive webinar, Devon Butler, product manager at Lawmatics, and Clare Struzzi, manager of the account management team, walk through how QualifyAI solves these problems in intake. They show how firms can design AI-driven qualification systems that surface the right leads earlier, automate next steps, and create a faster, more focused path from inquiry to conversion.

Time stamps of key takeaways

8:31 – Tailoring QualifyAI agents to your practice area

Devon shared how QualifyAI allows firms to design intake systems that reflect how they actually evaluate opportunities. Instead of treating every lead the same, firms can define what a strong case looks like in each practice area. QualifyAI compares leads to these criteria, as well as historical analysis of the firm’s cases, so the right matters rise to the top, weak fits are filtered out earlier, and intake teams spend their time where it counts.

34:52 – Using CoPilot to implement best practices

CoPilot is a chat interface that helps firms get started quickly with QualifyAI. Just type a prompt in CoPilot, and AI will automatically generate best-practice qualification criteria to match your practice area and jurisdiction. From there, you can refine the logic as needed, ensuring that your criteria are always up to date and consistent.

38:06 – How to trigger QualifyAI lead evaluations

Devon walked through how firms can automatically evaluate leads the moment key information is captured, typically through intake forms or matter creation. By connecting QualifyAI to workflows, intake teams can spring into action while a good lead is still fresh and ready to convert.

45:10 – Your lead has been qualified…now what? 

Once a lead is categorized, firms can automatically take the right next step: prioritizing high-value opportunities, requesting consultations or agreements, referring out cases that aren’t a fit, or closing the loop on rejected inquiries. The result is a more focused intake process that follows up faster on strong leads and reduces time spent on the rest.

Webinar slide deck

Legal software is meant to reduce administrative work, not create more of it. But for many firms, disconnected systems still lead to duplicate data entry, manual handoffs, and wasted time between intake and case management. In this webinar, we walked through the new Lawmatics + LEAP integration and how it connects client intake, CRM, and marketing automation in Lawmatics with case management, documents, and billing in LEAP — so matters move forward without friction once a client is hired.

The session was led by Devon Butler, product manager at Lawmatics, and David Morgan, head of product for LEAP US.Together, they shared how the integration works, how firms can use it to create a more connected workflow from first contact through active case management.

Time stamps of key takeaways

4:13 – Defining CRM and practice management

Devon and David opened the session with a quick summary of the differences between a CRM like Lawmatics and practice management software like LEAP. Lawmatics handles intake, CRM, and marketing automation up front, while LEAP takes over once a client is engaged to manage cases, documents, billing, and accounting through the life of the matter.

9:25 – Live demo of the Lawmatics side

Devon walked through connecting LEAP inside Lawmatics, enabling the conversion sync, and configuring practice area and field mappings. She then demoed a full intake flow using a custom form, showed how matters are created in Lawmatics, and explained the different ways a matter can be converted or synced to LEAP.

22:37 – Live demo of the LEAP side

David opened the synced matter in LEAP to show how client details, matter type, related contacts, notes, and documents transfer from Lawmatics. He highlighted how attorneys can immediately begin work in LEAP using document automation, AI tools, workflows, accounting, and billing once the matter arrives.

26:50 – Q&A

The Q&A covered pricing and subscription structure, syncing existing matters, one-way sync behavior, multi-state limitations, and how custom forms and third-party tools like DecisionVault fit into the workflow.

Webinar slide deck

Lawmatics, the leading CRM for law firms, today announced a new official partnership with Filevine, an AI-native legal operating intelligence system designed for modern legal teams. The partnership deepens collaboration between the two companies and allows for direct API access, enabling faster integration performance, stronger capabilities, and a more reliable path from client intake to active case management.

The Lawmatics–Filevine partnership eliminates the need for repetitive manual data transfers and creates more dependable hand-offs throughout the client lifecycle. Law firms increasingly rely on multiple systems to run their practices, but when those systems don’t stay in sync, teams pay the price in duplicate work, inconsistent information, and avoidable operational risk. As firms grow, operational drag compounds quickly: small data gaps become delays, delays become bottlenecks, and bottlenecks reduce responsiveness. 

“Our job as a platform is to make day-to-day work easier for the people running a firm,” said Matt Spiegel, co-founder and CEO of Lawmatics. “Partnerships like this at the product and engineering levels help teams within law firms stay aligned, and they help legal clients have a consistent and responsive experience from the word go.”

"We are excited that Lawmatics has become a Filevine Certified Integration Partner," said Erik Bermudez, VP strategic partnerships at Filevine. "This underscores Lawmatics' and Filevine's commitment to bring integrations to the client experience that deliver true value."

The integration is already live and available for customers of both Lawmatics and Filevine. 

This partnership reflects Lawmatics’ continued investment in supporting firms through high-volume intake and day-to-day operations, including the release of QualifyAI to support faster, more consistent lead evaluation; event management and round robin lead assignment to coordinate schedules and reduce bottlenecks; and a new mobile app to keep work moving while legal professionals are away from their desks. Lawmatics also maintains SOC 2 Type II and HIPAA compliance to support firms that handle sensitive client information at scale, and it continues to grow a robust network of native integrations so firms can connect the core tools they already depend on without adding operational complexity.

Lawmatics, the leading CRM for law firms, today announced the full launch of QualifyAI, an AI agent designed to help law firms convert more inquiries into signed clients. Following a successful beta with active Lawmatics customers, QualifyAI is now available to all customers as an add-on feature.

For growing firms, lead intake is one of the highest-leverage points in the business — and one of the easiest places for potential revenue to leak. When responses are delayed or qualification standards vary from one team member to another, good-fit prospects slip away while poor-fit inquiries consume valuable time. As a result, marketing dollars are spent generating volume that doesn’t turn into cases that fit a firm’s preferred client profile. QualifyAI brings structure and consistency to this first critical decision, enabling firms to evaluate lead quality immediately and act with greater speed and precision.

“Lead intake can make or break a law firm’s growth,” said Lawmatics co-founder and CEO Matt Spiegel.

“If you’re slow to respond, don’t have that much information about a prospect, or don’t realize a lead isn’t a fit until you already have a contract ready, you’re simply not going to convert as many leads into paying clients.”

With QualifyAI, firms define their own qualification criteria — including accepted practice areas, disqualifiers, and key intake signals — and an AI agent applies that logic consistently across every evaluated inquiry. Each recommendation includes clear, explainable reasoning, giving intake teams visibility into why a lead was scored a certain way and allowing firms to refine their criteria over time. This feedback-driven approach helps firms continuously improve how leads are evaluated as the firm evolves, and instills confidence that the first decision made during intake is the right one.

“Our team used to spend hours reviewing leads one by one. Now, QualifyAI in Lawmatics does the first pass for us,” said Jay Stefani, managing partner of Levinson & Stefani and a Lawmatics customer who participated in the beta. “I don’t have to review every lead myself, and I know the system is qualifying cases the way our firm would. It saves time and helps us respond to good leads faster.”

QualifyAI works natively inside the Lawmatics platform, integrating directly with existing workflows and automations. Firms can use QualifyAI’s recommendations to automatically trigger routing, follow-ups, and next steps — ensuring high-quality leads are prioritized immediately.

The full launch of QualifyAI builds on a series of recent Lawmatics releases focused on helping law firms convert more qualified clients through automation and AI-powered speed to lead. To assist the transition from qualified lead to signed client, Lawmatics has also expanded its ecosystem with deeper integrations into legal practice management platforms such as Filevine, MyCase, and LEAP, with a SmartAdvocate integration coming soon.

Law firms spend a lot of time on the same three problems: getting the right information from new leads, quickly signing prospects after they’ve been qualified, and knowing which marketing dollars are actually paying off. In this session, Product Manager Devon Butler and Account Management Lead Clare Struzzi walk through new and upcoming Lawmatics features that address each of those challenges, from QualifyAI lead evaluation to e-signature packets and upcoming Meta Ads tracking.

Time stamps of key takeaways

7:15 – Send one link for forms, signatures, and payment

16:13 – Add automation around packet completion

24:03 – Set up QualifyAI agents by practice area

31:25 – See the “why” behind each QualifyAI recommendation

45:11 – Track Meta Ads spend and leads automatically

Webinar slide deck

As we head toward the end of the year, our team revisited the most meaningful product updates of 2025 and how they’re reshaping the way firms work. All year long, our product work has centered on the same core goal: removing the obstacles that slow firms down. That’s meant bringing key information to the surface when teams need it, cutting out friction in the client journey, and giving staff clearer ways to build and maintain their processes across the platform.

Time stamps of key takeaways

8:15 – New, intuitive navigation

Devon walks through the redesigned navigation, which brings the most-used areas — like Matters, Pipeline, Calendar, Tasks, and Automations — into a cleaner, left-hand layout for quicker access. Reminders, emails, and other tools that had previously been scattered across the app now live in central, easy-to-find locations. The goal is simple: fewer clicks, clearer groupings, and a workspace that reflects how firms actually move through intake.

26:20 – Get key info faster with MMS

The team shows how firms can now receive MMS messages directly into Lawmatics, allowing clients to text photos or documents straight into their matter. It’s especially useful for practices like personal injury, where images of an accident or ID documents are often needed quickly.

31:18 – Manage your emails in one place

Email tools have been fully centralized, replacing the old model where templates lived in different corners of the app. Everything — from document send templates to automation emails — can now be created, edited, and organized in one place. Folders help firms manage growing libraries of emails, and each template can be applied across multiple documents without duplicate versions.

36:55 – Build and maintain automations with less effort

Devon and Clare highlight the refreshed automation experience, which makes appointment-based and date-based workflows easier to find, build, and understand. Relative timing is now built directly into each automation, and shared entry rules help firms avoid recreating the same logic dozens of times. Automation builds can also now be grouped in folders, similar to how you organize your email library.

45:18 – Additional highlights

The session closes with a handful of smaller but long-requested additions, including improvements to round-robin scheduling, password-protected forms, Message Center filters, auto-pay for billing, and color-coded appointment types to make dense calendars easier to read.

Webinar slide deck

Sorting leads takes time, and too often that time goes to incomplete info, inconsistent review, and opportunities that stall. Deciding which cases to pursue, refer, or reject can slow intake and leave firms guessing about where to focus their efforts.

QualifyAI is Lawmatics’ newest beta feature, bringing artificial intelligence into the intake process in a way that’s practical, transparent, and built for law firms. Using your firm’s own data, it evaluates new leads and recommends next steps with clear reasoning, helping teams move faster and focus on the cases that matter most.

This session, hosted by Lawmatics co-founder and CEO Matt Spiegel and CTO Krijn van der Raadt, pulls back the curtain on the new beta feature and how it fits into the Lawmatics platform. Matt shares Lawmatics’ vision for building AI that supports real firm workflows, while Krijn demonstrates how to create a scoring model, review recommendations, and fine-tune results with feedback.

Time stamps of key takeaways

3:50 — Lawmatics’ approach to AI

Matt opens with Lawmatics’ broader vision for AI and why it’s critical to build automation that’s targeted and relevant. Rather than bolt-on tools, he explains, AI should live within the platform itself: aligned to real law firm workflows and transparent about how decisions are made.

14:48 — Setting up your lead scoring model

To kick off the demo, Krijn walks through how to create a qualification profile using the data already in your account. At setup, the system reviews past leads, pipelines, and forms to suggest criteria for what defines a qualified lead in each practice area. From there, QualifyAI references those firm-defined standards to recommend next steps — whether to pursue, reject, or refer a matter.

21:40 — How QualifyAI makes its recommendations

Next, Krijn shows how the tool evaluates incoming leads in real time. Each recommendation includes a confidence level and a short explanation of why — factors like case type, location, or claim details — so firms can see the reasoning before deciding how to proceed.

28:00 — Giving feedback to your AI model

Users can review QualifyAI’s recommendations, mark them as accurate or off-base, and add notes for context. That feedback feeds directly back into the system, refining future results. Krijn demonstrates how updating a single “Chase” call to “Refer Out” instantly adjusts how similar leads will be handled going forward.

40:00 — Q&A

The session wraps with questions on multi-practice support, privacy safeguards, and how QualifyAI fits into the client experience. Matt and Krijn also share a glimpse of what’s next for AI in Lawmatics, including tools designed to further enhance intake and lead management.

Webinar slide deck

About the session

Behind every great client experience is a system quietly keeping things on track. The newest automation updates in Lawmatics build on that foundation, making it even easier to build and manage their automated workflows.

In this session, Devon Butler and Clare Struzzi walk step-by-step through what’s new. They cover trigger-based automations, appointment workflows, shared entry rules, and a simple way to organize everything in folders. Together, these improvements give firms even more control, flexibility, and time back in their day.

Webinar slide deck

Booking a consultation might seem like a small step in the client journey, but it’s often where momentum is either gained or lost. When scheduling feels smooth, clear, and personalized, it sets the tone for everything that follows.

This month’s Deep Dive webinar focused on how to use Lawmatics to streamline scheduling, reminders, payments, and event registrations. Hosted by Product Manager Devon Butler and Clare Struzzi, manager of the account management team at Lawmatics, the session covers everything from customizing availability to collecting payments through booking forms.

Time stamps of key takeaways

8:19 – Appointment scheduling options

Devon walks through how to set up your calendar, including working hours, buffer times, and rolling booking windows. She also explains the difference between general availability and appointment-specific settings. Clare clarifies how two-way sync works and when to use appointment-type-specific rules to better control your calendar.

21:51– Using appointments with forms

This section focuses on how clients book appointments through forms. Devon shows how to embed booking blocks in custom forms, with options like selecting hosts, adding additional attendees, and applying conditional logic. Clare shares examples of firms using location- or attorney-based fields to dynamically display the right booking options.

33:20 – Setting up confirmations and reminders

Next, Devon and Clare show how to create personalized confirmations and reminders using appointment-specific emails or texts. They walk through how to assign emails based on appointment type, location, or practice area, and explain when to use general messages vs. detailed ones with merged info like Zoom links or physical addresses. They also break down the differences between confirmation and reminder timing.

40:25 – Collecting payments for appointments

Devon demonstrates how to add payment fields to forms using LMPay, including setting fixed fees and applying conditional logic based on form answers. Clare explains common use cases, like toggling payment fields based on consultation type or practice area. This lets firms collect fees at the time of booking and avoid chasing payments later.

46:23 – Building and managing events from within Lawmatics

Webinar slide deck

Devon explains how to create and manage group events, like webinars or workshops, directly in Lawmatics. She walks through setting up event types, adding registrants manually or through forms, applying registration caps, and using automations and tags to track registrants or trigger follow-ups.

Documents are a critical part of any legal intake, but they’re also one of the easiest places for things to get messy. Whether it’s missing information, outdated templates, or slow turnaround times, small issues can add up fast. That’s why it’s so important to have a document workflow that’s tightly connected to the rest of your process, especially when it comes to forms, automations, and e-signatures.

Hosted by Product Manager Devon Butler and Clare Struzzi, manager of the account management team at Lawmatics, the session walks through how to use Lawmatics to build dynamic documents, pull in the right data, and automate the intake process all the way through to a signed agreement.

Time stamps of key takeaways

7:15 – Creating a new document

Devon walks through how to build a document using the Start Fresh option in Lawmatics, which is the recommended editor. She covers everything from adding headers and footers to inserting merge fields and signature blocks. Clare also shares tips on how to handle formatting, like where to place page breaks and how to use conditional logic blocks effectively based on practice area, without needing separate documents for each.

21:00 – Customizing content with merge fields

In this section, Devon explains how merge fields pull in data from both the contact and matter to personalize each document. She shows examples like merging in retainer amounts, scope of representation, and current dates. Clare also highlights how firms often use consultation notes forms to pre-fill these fields, so everything’s ready to go by the time a document is sent.

29:32 – Sending forms / merging data from forms

Devon and Clare walk through how forms and documents work together. Using a form lets you collect the exact information needed to populate an e-signature doc, things like fees, payment plans, or incident details. They also cover when to set fields as required and explain when to trigger sends in an automation, as opposed to manually reviewing before sending.

36:18 – Internal vs external forms

Not all forms are built the same. Devon explains that internal forms can’t be sent via automation — even to internal users — so marking a form as external is key when it's part of a workflow. They also share how to pre-fill fields like lead attorney using hidden defaults, and how to time form delivery (e.g., sending to a lead attorney 10 minutes before a consultation) using appointment-based automations.

Webinar slide deck

At first glance, law firm profitability looks healthy: average U.S. firm revenue jumped 12.5 percent in 2024 on the back of aggressive rate increases. Yet under the hood, lawyers were actually less productive — worked‐hour productivity fell 2.4 percent in early 2025.That gap between rising top-line numbers and slipping efficiency signals a deeper problem. Profits are climbing largely because rates keep rising, not because firms have solved the time drain of manual intake, back-office work, and slow client follow-up. Left unchecked, those hidden leaks hinder growth and invite price pressure when markets cool. Legal workflow automation is how forward-thinking firms plug the holes, and it no longer requires enterprise-size budgets or year-long IT projects.

Workflow bottlenecks drain revenue in legal practices

When billing rates expand faster than demand, every unbilled hour hurts twice: it’s lost revenue and a weaker justification for premium pricing. The latest Thomson Reuters Law Firm Financial Index shows firms increasing rates by more than 7 percent while utilization slipped — evidence that “work smarter” must complement “bill higher.” Automation addresses the root cause by reclaiming hours now sunk into tasks software can finish in seconds.Automation isn’t just an internal timesaver; it’s a competitive weapon at the very first touchpoint. In 2024, 28 percent of firms replied to new web leads within five minutes — and they’re winning business from the rest, because 78 percent of consumers hire the first company that responds. Even more startling: 27 percent of firms never answer at all. Every silent inbox or voicemail is a profit leak that no hourly rate can patch — meaning relying on manual processes for these tasks puts profit at risk.

Legal workflow automation strategies for growing law firms

Think of automation as a relay race that starts the instant a prospect raises their hand and doesn’t stop until the invoice is paid. Once you’ve captured a lead, the clock is ticking. Every manual handoff, delayed reply, or missed follow-up costs time and potential revenue.Automation helps you capture value at every step without creating more work for you or your team. Below are five points along that track where software can shave hours, rescue opportunities, and convert those savings into profit.

Client intake automation

When a prospect submits an inquiry, automation can immediately send a personalized response, offer a consultation link, and trigger internal tasks. You’re responding faster and more consistently, without anyone lifting a finger.

Lead nurturing that runs in the background

Even interested leads often need multiple touches. With automation, you can queue up reminders, educational emails, and check-ins that are paced and personalized based on each lead’s behavior. It keeps the relationship warm while you focus on your caseload.

Workflow triggers

Once a lead converts, automation can route tasks to the right team members, assign deadlines, and even launch templated documents. No more reminders slipping through the cracks.

Proactive client updates without playing phone tag

Automation can schedule regular status emails, appointment reminders, and even post-engagement review requests. You keep clients informed and reduce time spent fielding “just checking in” calls.

Billing & collections

Batch invoices, scheduled reminders, and embedded payment links shorten “days-to-cash” while freeing staff for higher-value work.

AI tools that integrate into real workflows

Targeted generative-AI tools now save lawyers about four hours a week, worth roughly $100,000 in additional billables per attorney each year. That gain is only realized when AI outputs feed directly into automated workflows rather than sitting in a download folder.

Quick action plan to implement legal automation

You don’t need to automate everything at once to see results. In fact, the best place to start is often the part of your workflow that frustrates you the most. Maybe it's leads going cold before anyone follows up. Maybe it's the back-and-forth of scheduling. Whatever it is, that pain point is a signal.Here’s a straightforward way to get started without overhauling your entire system:

1. Map one process. Choose a workflow you use often, like intake or consultation scheduling. List out each step from start to finish.
2. Spot the friction. Look for repeat tasks, delays, or steps that often get missed. Tasks like follow-ups are the best candidates for automation.
3. Set a clear trigger. Decide what should kick things off. A form submission, a status update, or a calendar booking are all good starting points. An automation with a “If form received → send retainer packet” trigger beats a calendar reminder every time.
4. Link your steps. Make sure each trigger leads to a meaningful action, like sending an email, assigning a task, or updating a record.
5. Check your results. After a few weeks, look at what changed. Are you saving time? Are clients moving through faster? Use what you learn to refine the process.

Start small, start simple, and focus on progress over perfection. The results will speak for themselves.

Key metrics to measure legal automation ROI

If you can’t track it, you can’t improve it. Make sure your platform surfaces these metrics on one dashboard so you can course-correct fast:

• Response-to-consult time: Minutes from lead submission to first meaningful reply. Cutting this below five minutes correlates with a double-digit jump in sign-up rates.
• Lead-to-client conversion rate: The percentage of inquiries that become paying matters. Automation lets you test messages and pinpoint which sequences close best.
• Utilization rate: Billable hours divided by total hours worked. When routine tasks are automated, more of each day turns into revenue-generating work.
• Collection cycle: Automated reminders trim weeks off receivables, turning “profit on paper” into cash in the bank.

Track these KPIs monthly; the compounding effect makes even small gains hard to ignore at partner meetings.

See what automations could make your firm more profitable

Profit growth shouldn’t rely solely on ever-higher rates. Real, sustainable margin comes from reclaiming time and capturing clients you already paid to attract. Book a Lawmatics demo to watch an automated intake and follow up flow live. Because one thing more expensive than automation is the profit you miss without it.

Firms spend serious time and money bringing in new leads, but when it comes to knowing which efforts actually drive revenue, the picture is often fuzzy. Without reliable source tracking and clear reporting, it’s hard to tell where your marketing budget is paying off and where it’s getting wasted.In this month’s Deep Dive, Product Manager Devon Butler walks through how to set up and optimize marketing attribution in Lawmatics, from source creation to custom ROI reports and dashboards that help you make smarter, faster decisions.

Time stamps of key takeaways

8:13 – Set up marketing sources to start tracking

Devon begins in the settings page, where she demonstrates how to create a clean hierarchy of sources and campaigns. She highlights the importance of tracking costs for each source, from digital ads to referrals. This setup lays the foundation for accurate attribution and reporting later in the client lifecycle.

14:49 – How sources are assigned and tracked

Once sources are configured, Lawmatics automatically assigns them to new leads using form UTMs, CallRail tracking, or embedded snippets on your site. Devon breaks down how attribution is preserved throughout the client journey, from first click to hire. She also outlines common missteps, like missing UTMs or unlinked forms, that can cause breakdowns in source tracking.

24:17 – Monitoring ROI

The ROI Tracker gives a side-by-side view of each source’s leads, hires, revenue, spend, and return. Devon explains how the data flows directly from the marketing source setup and shows examples of real performance breakdowns. This report helps firms understand which channels are producing value and which ones aren’t.

36:18 – Creating a custom report and dashboard

To better understand what’s driving ROI, Devon builds a custom report that breaks down lead conversion by salesperson. She uses that as one example, noting that you can report on anything from practice area performance to time-to-hire. Once created, reports can be added to a dashboard so your most important metrics are always front and center, making it easy to track trends, spot issues, and share insights with your team.

Webinar slide deck

As law firms pour ever-larger sums into digital marketing and client acquisitioßn, growth hinges on more than a bigger budget — it hinges on knowing exactly which efforts drive revenue. Simply having data isn't enough; what matters is connecting data points so you see the story behind every lead and every dollar.In our latest webinar, Reporting Essentials: The Key to Unlocking Your Firm’s Growth, we were joined by Martin Kravchenko, co-founder and CTO of Swans, who showed exactly how to build that visibility. We walked through the foundations of airtight marketing attribution, intake analytics, and firm-wide dashboards that help achieve sustainable profitability.

Time stamps of key takeaways

09:11 — Why reporting matters now

Johnny explains how rising digital ad spend and AI search tools have raised the bar for lead response. Firms that know exactly which campaigns convert — and how fast staff follow up — re‑allocate budget faster and win the race to “first meaningful contact.”

10:52 — Marketing attribution fundamentals

Martin breaks down first‑touch vs. last‑touch attribution, common pitfalls (mixing “lead source” with “contact method”) and the must‑have data points: lead source, campaign, and cost. Automated capture with UTM parameters and call‑tracking numbers beats relying on what callers say every time.

15:25 — Metrics that move the needle

From cost‑per‑qualified‑lead to speed‑to‑lead, conversion rate, pipeline value and ROI, Martin maps the formulas and target benchmarks that let owners forecast revenue and spot bottlenecks weeks, not months, before they hit the books.

22:34 — Building a reporting‑ready foundation

Johnny walks through the mechanics: mirror ad campaign names in your CRM, require drop‑down fields (never free‑text) on intake forms, and sync case‑value updates back from case management so lifetime‑value and ROI reports stay accurate.

32:59 — Implementation checklist & real‑world wins

Two client case studies show the pay‑off: a 25‑person PI firm that replaced weekly spreadsheet gymnastics with an hourly data pipeline and live dashboard, and a 15‑person PI/Crim‑defense shop that cut reporting time by 75 % and hired two new attorneys by doubling down on the channels the data said were working.

Webinar slide deck

SAN DIEGO, July 15 — Lawmatics announced today that it has been named a winner in the 2025 Sammy – Sales and Marketing Awards, presented by the Business Intelligence Group. The company was listed in the Growth Catalyst category for its impact in transforming how law firms attract, retain, and serve clients.“Sales and marketing are now operating as one, which means success demands not just great ideas or great tools, but a team that brings both together,” said Russ Fordyce, CEO of the Business Intelligence Group. “The 2025 Sammy – Sales and Marketing Awards honor those making that vision real. We’re excited to recognize Lawmatics for its leadership and results.”Lawmatics is the legal industry’s leading growth platform, combining client intake, CRM, marketing automation, and data reporting into one intuitive system. Designed specifically for law firms, the platform empowers practices to streamline operations, deliver better client experiences, and drive more profitable growth. With a steadfast commitment to continuous innovation, the platform recently expanded its offerings with tools to help firms handle high lead volumes and sensitive case details, from MMS messaging to SOC 2 Type 2 and HIPAA attestations.“Lawmatics shows what’s possible when a platform is designed for growth: thousands of firms leveraging millions of automations to eliminate countless hours of admin work,” said Matt Spiegel, co-founder and CEO of Lawmatics. “We’re excited to keep building on that foundation, and the AI enhancements on our roadmap have a tremendous potential to free up even more time for legal professionals to reinvest in their clients.”Lawmatics previously won the Sammy for Product of the Year in the CRM category in 2023 and 2024. Earlier this year, Business Intelligence Group also recognized Lawmatics for excellence in customer service with the Bronze Stevie Award. Most recently, Lawmatics earned a spot on G2’s Best Legal Software list in their 2025 Best Software Awards.