The Lawmatics Blog

Running a law firm means juggling a lot of moving pieces — client communications, case details, marketing efforts, and scheduling, just to name a few. Without the right tools working together, things can get messy fast. That’s where Lawmatics integrations come in. Instead of wasting time on duplicate data entry or switching between disconnected platforms, you can automate key processes and keep everything in sync.In our latest Deep Dive Webinar, Lawmaticians Devon and Clare walked through how these integrations make day-to-day operations smoother, from keeping calendars updated to tracking marketing performance. Let’s break it down.

Time Stamps of Key Takeaways

0:00 — Why integrate?

Devon and Clare kick things off with an overview of how integrations generally work, and a glimpse at the full library of native Lawmatics integrations. They outline how integrations can really take the busywork out of your day to day, keeping everything in sync, from case management and marketing to client communication.

9:39 — User integrations

Devon and Clare dive into user integrations, which sync applications with Lawmatics for individual users within your firm. Email sync automatically logs client messages and attachments in Lawmatics, reducing inbox clutter and keeping communications organized. Calendar sync prevents scheduling conflicts by updating availability in real time. The Zoom integration ensures virtual meetings are seamless by generating and embedding links directly into invites. Since these are user-specific, each person needs to enable them individually, but once set up, they make day-to-day tasks far more efficient.

20:44 — Call integrations

Law firms handling high call volumes can track and manage inbound and outbound calls directly within Lawmatics. The RingCentral integration enables outbound calls directly from a matter, while also logging inbound calls for easy reference. CallRail takes tracking a step further by offering recorded call playback and marketing insights, allowing firms to analyze call performance.

28:23 — Case management integrations

Lawmatics integrates with leading case management platforms to ensure a smooth transition from intake to ongoing case work. Our hosts took a closer look at how Lawmatics syncs with Clio Manage, automatically transferring client and matter details, documents, and notes at the point of conversion. They also discuss some of the differences between our integrations with some of the other popular case management systems.

37:42 — Marketing integrations

Law firms need clear insights into where their best leads are coming from, and Lawmatics integrations make that easy. The Google Ads integration pulls campaign data and ad spend directly into Lawmatics, helping firms measure return on investment without jumping between platforms. (Devon also teased upcoming improvements to this integration!) CallRail plays a role here, too, by tracking call sources so firms know exactly which campaigns are driving inquiries.

41:00 — For everything else, there’s Zapier

When a direct integration isn’t available, Zapier fills the gap by connecting Lawmatics to thousands of additional applications. Whether linking with Calendly for scheduling, Google Sheets for tracking, or various case management and payment platforms, Zapier automations work like Lawmatics workflows — triggering actions to keep data in sync.Check out our entire catalogue of integrations at lawmatics.com/integrations.

Webinar slide deck

Big changes are here, and we couldn’t be more excited to share them with you! We decided there was no better way to start the year than by giving Lawmatics a refresh — one designed to make your experience smoother and more straightforward.This isn’t just a facelift; we made these updates based on extensive research into how our users access different features throughout their day. A new layout, smarter organization, and refined workflows mean you’ll spend less time clicking through menus and more time on revenue-generating tasks.

Welcome to the new navigation panel

The first thing you’ll notice is that the navigation bar has moved — from the top of the screen to a sleek sidebar on the left. Here’s what’s new:

• Simplified menu structure. We’ve grouped related tools and tabs to better reflect your workflow. Some of our previous groups were a bit broad, so we created labels that are more intuitive.
• Persistent access. Now, when you open a tab, it stays open, making it easier to navigate without losing your place. This update builds on the previous design by keeping key menus readily accessible as you work.
• Collapsible design. Prefer more screen space? Collapse the sidebar for a cleaner, distraction-free view — perfect for reviewing matters or data.
• One-click buttons. New navigation buttons now take you straight to frequently used pages in the app, like the Calendar and Dashboard, making it even easier to get where you need to go.

Automations and reminders

To make automation management and reminders more accessible, we’ve reorganized these tools into a centralized location. Your automation builds are now called Workflows, a name that better represents their function and simplifies navigation. This group now also consolidates all of your reminders, from forms to invoices, into one place. Now, instead of being spread across different features, reminders are all housed in a single hub, making them easier to track and manage than ever.

One marketing hub for client engagement

Your Marketing tab has been reimagined to create a seamless journey from initial contact to lasting engagement. Now, everything is structured to help you connect with potential clients, nurture relationships, and drive conversions in a way that feels natural and intuitive.

Emails

Start with Email Templates, where you can craft messages that resonate every time. Save your best-performing content and repurpose it effortlessly, ensuring consistency in your outreach. When it’s time to send, head to Email Sends, your go-to for delivering targeted messages to leads and existing clients with just a few clicks.

Audiences

To ensure your emails land with the right audience, the Audiences tab allows you to organize contacts into meaningful groups. A personal injury firm, for instance, might segment contacts by case type — auto accidents, slip-and-fall claims, or workplace injuries — so each message is hyper-relevant. This way, every email is not just sent but resonates with recipients, guiding them toward the next step in their legal journey.

Campaigns & event management

With your emails in motion, the Campaigns tab becomes your control center. Here, you can track performance, tweak messaging based on real-time insights, and optimize engagement. But what happens when an email sparks interest, and a lead wants to learn more? That’s where Event Management comes in. Whether it’s a live webinar, an educational lunch-and-learn, or an in-person networking event, you can manage registrations, track attendees, and follow up afterward. This keeps potential clients engaged and strengthens your connection with them before they even step into your office.By organizing the Marketing tab around the natural flow of client engagement, Lawmatics turns your outreach efforts into a well-oiled machine — attracting, nurturing, and converting leads with ease.

Contacts and matters

Most of the features previously found under the CRM group are now housed in the new People tab, the central hub for everything related to your clients. Here, you’ll find key details like contact information, company associations, and conflict checking.But managing client relationships isn’t just about storing information; it’s about meaningful engagement. That’s why we’ve also included tools that help you take action. For instance, after reviewing a client’s personal details, you may want to follow up with them directly. To make that next step as simple as possible, we’ve added a direct link to the Message Center under the People tab, allowing you to send an email without disrupting your workflow.

Documents and forms

The first change here is that we relabeled this group from Assets to Docs & Forms, your one-stop shop for information sharing. Emails have moved to the Marketing tab, while most other features remain in this section for easy access.To streamline navigation, we’ve separated some existing functions. Document Templates, for example, have their own page, and we’ve added a new E-Signatures section for you to monitor your document signing requests. While new e-signature documents can’t be created from this page, you can monitor when requests were sent and whether they’ve been completed.We applied this same approach further down in this section — File Request Templates and File Requests are now distinct, making it easier to manage each separately. You’ll also find Firm Files here, a central space for storing welcome packets, images, and other attachments you regularly use with clients.

Recap

The brand-new Lawmatics interface is about giving you a platform that works the way you do. Every one of these changes is based on user feedback and real-world usage patterns. We are pumped for how these upgrades will make your daily workflow even smoother and more efficient. And we’ve got even more updates planned — so stay tuned throughout the year!If you haven’t used Lawmatics yet and want a firsthand look at the platform, now is the perfect time to check it out. Get a fully personalized demo and see for yourself how we’ve built our platform with legal professionals like you in mind.

Kicking off the year with a bang, we’ve introduced a fresh, intuitive user interface built for you! From reorganizing your favorite tools to creating a more intuitive workflow, this redesign is designed to save you time and simplify your day-to-day. We know change can be exciting — and maybe a little daunting — which is why we couldn’t wait to walk you through the new Lawmatics interface. Let’s get straight into it.

Time Stamps of Key Takeaways

0:00 — Why the new look?

Your host, Lawmatics Product Manager Devon Roth, kicked things off with a walkthrough of why we’ve revamped the UI. This redesign is all about making things easier for you. We’ve streamlined the layout, made the interface more intuitive, and focused on functionality — so you can spend less time clicking and more time doing.

9:39 — New tabs on the side navigation

Dashboards, Matters, and Pipelines are now just a click away with new tabs on the side navigation — no more digging through menus! We also gave Dashboards its own special tab outside of the Lawmatics logo, so it’s quicker than ever to check in on your numbers.

12:58 — Automations and reminders reorganized

Our previous interface sometimes required users to hunt through different locations in the app to set reminders for specific moments in the client journey. But good news: You can now manage all your reminders in one place under the new Reminders tab. You'll also notice that all of your automations can now be found under the new Workflows subtab.

16:22 — Marketing made more intuitive

The new Marketing tab is organized to follow the flow of your campaigns, from building email templates to selecting audiences and launching your outreach. We also regrouped event management tools here since seminars and webinars are often key to attracting new clients. Previously, these tools were part of the CRM tab, but this update brings together all marketing-related features into one place.

27:43 — People at the center

Just like Marketing, the People tab includes features that were previously grouped under the old CRM heading. We’ve restructured and decluttered this section, making it easier to navigate. Whether you’re adding new contacts or updating existing ones, the streamlined layout helps you quickly find what you need.

29:09 — Docs & Forms

This tab is your one-stop shop for receiving and sharing information with your clients, whether it’s intake forms, e-signatures, or file requests. It’s also the home of other firm files that were previously grouped under the old Assets tab, like premade welcome packets for new clients.

32:13 — Q&A and recap

We left plenty of time to talk through questions about all the changes in the new interface. Devon touched on the Reports and Time & Billing tabs, which remain largely unchanged, and clarified where to find tools that might have moved. It’s a great segment to watch if you’re wondering, “Wait, where did that feature go?” We also shared tips to help you make the most of the updates and collected feedback for future improvements.

Webinar slide deck

For law firms, managing client data across multiple platforms has always been a headache. Entering details into multiple systems, making new typos at every turn, wasting precious time that could be better spent helping clients — juggling data like this is frustrating, inefficient, and frankly, risky.The good news? We’re continuing to build solutions to meet legal professionals where they are.Our recently announced integration with CARET Legal is designed to eliminate hassle, minimize risk, and save administrative hours that tend to add up.Watch the webinar below to see the integration in action, or keep reading for a full breakdown of how it works and what it means for your firm.

Why integrate with CARET Legal?

Transferring data from intake to case management systems is a time-sucking ordeal for most firms. This process pulls focus away from serving clients and generating revenue. In many law firms, this kind of data work is how nearly half of a lawyer’s non-billable time gets spent on administrative tasks.Every manual keystroke introduces a new chance for entry errors, omissions, and other costly mistakes. Data mishaps can have serious repercussions like miscommunication, erroneous invoices, and shaken client trust.By connecting our CRM to CARET Legal, we’re lifting this burden off law firms, while providing complete control over data management. With this integration, you’re not just streamlining your processes — you’re gaining peace of mind.

Seamless data transfer between systems

Forget fumbling between platforms and re-entering the same matter details over and over again. Our integration takes care of that for you. With just a few clicks — or a pre-set automation — your client data hops seamlessly from Lawmatics to CARET Legal. This instant sync keeps your information flowing from intake to case management, making those cumbersome transfer processes a relic of the past.

Here are your options for how to sync matters:

• Sync manually: When a matter is ready to sync to CARET Legal, just click on the “Sync to CARET” button on the top right of your screen and confirm your choice.
• Sync automatically: Set up an automation that triggers the matter to sync to CARET Legal upon the matter converting to a Hired status.

Maintain data integrity with confidence

The phrase “garbage in, garbage out” haunts every intake manager. And inconsistent data can spell trouble faster than you can remember how to spell “certiorari.” In fact, an ABA study found that administrative errors, like clerical errors and lost files, accounted for 23% of all malpractice claims a few years ago.But now, with this integration, you can rest easy knowing that data integrity is maintained at every step. With a simple transition from one stage to the next, you can be confident that your data is always clean, consistent, and accurate. Say goodbye to typos and discrepancies.

Save time on administrative hassle

Time is your most valuable resource, and every minute wasted on repetitive tasks is a minute you can’t dedicate to clients. The Lawmatics + CARET Legal integration takes tedious tasks off your plate, creating more time for clients and building your business. In a nutshell: more productivity, less busywork. Refocus those energies into client service or tasks that actually generate revenue.

Get started with Lawmatics + CARET Legal

It’s time to reclaim your day from the clutches of inefficient processes and redundant data entry. The Lawmatics + CARET Legal integration is here to make your workflows smoother, your data more reliable, and your practice more efficient. Current Lawmatics users can log in to set up your integration today.If you’re a CARET Legal user looking to revolutionize intake for your firm, book a Lawmatics demo to check out our CRM for yourself.If you’re interested in learning more about CARET Legal, visit our dedicated integration page.

Why SEO matters: The mindset of today’s legal consumer

Imagine you’re a potential client searching for a lawyer. You’ve just been in a car accident, and your insurance company is dragging its feet. What’s the first thing you do? You pull out your phone and type something like, “best personal injury lawyer near me.”This moment — when someone searches for a solution to their legal problem — is what SEO is all about. It positions your firm at the exact point where intent meets action — one of the tenets of digital marketing for law firms.Here’s why it pays to pay to have the best SEO for law firms:

• Legal consumers are searching, and fast: Research shows that 68% of all online experiences start with a search engine. Legal consumers don’t casually browse—they look for attorneys when they need help now. If your firm isn’t optimized to show up, another firm will be.
• They trust Google’s results: About 75% of users never scroll past the first page of search results. Think about it: When was the last time you clicked to page two? Being at the top of the results isn’t just a nice-to-have—it’s critical.
• They want answers instantly: SEO ensures your firm appears in local search results like Google’s Local Pack, where potential clients can immediately see your contact information, reviews, and location.

SEO as a Digital First Impression

If your website isn’t optimized for search, it’s like having an office with no signage or an empty lobby. SEO ensures you’re not only visible but credible. When potential clients see you ranking high in search results, they assume your firm is established, reputable, and capable.

Why do law firms need marketing, generally speaking?

Now that we’ve established the importance of SEO, let’s broaden the scope. Digital marketing isn’t just about ranking higher in search results; it’s about creating a comprehensive strategy that consistently brings in leads. While referrals still matter big time in legal, the average consumer expects to find you online, trust your reputation (think reviews and rankings), and quickly access the answers they need.Today’s law firm marketing revolves around:

• SEO (Search Engine Optimization): Getting your firm to rank for high-intent searches like “construction lawyer near me.”
• Google Ads (PPC): Claiming premium placement at the top of search results, ensuring visibility when potential clients need you most.
• Content Marketing: Publishing resources like blog posts or guides that build trust and reinforce your expertise.

If you’re not visible online, you’re invisible to prospective clients. The right digital strategy creates a predictable system for generating legal leads and converting them into loyal clients.

How much do law firms spend on marketing?

Once you understand the why, it’s time to explore how much. Let’s break it down.

How much do law firms spend on SEO?

SEO is the long game — and for good reason. On average, law firms spend $3,000 to $10,000 per month on SEO services, depending on factors like competition, practice area, and market size (source).Why the investment?

• Content-Driven Traffic: Optimized blogs, service pages, and FAQs tailored to your practice area drive qualified traffic.
• Technical Optimization: Fast, mobile-friendly sites are essential to rank well and keep users engaged.
• Local Dominance: A family law firm in Dallas can attract more cases by appearing in “local pack” results for queries like “child custody lawyer near me.”

SEO pays dividends in the form of steady, organic traffic — but it requires consistent attention and expertise.

How much do law firms spend on Google Ads?

Google Ads is where speed meets precision. The average Google Ads budget for law firms ranges from $5,000 to $15,000 per month, with some firms spending far more in high-stakes niches like personal injury.What drives costs?

• Sky-high CPCs: Legal keywords are some of the most expensive, with costs per click often exceeding $100.
• Intense competition: A DUI lawyer in a major city like Chicago or Miami may face aggressive bidding wars for keywords like “criminal defense attorney.”
• Results you can track: Unlike SEO, Google Ads delivers quick wins but requires ongoing optimization to ensure ROI.

Google Ads is ideal for firms looking to attract high-intent clients quickly, but costs can skyrocket without proper management.

How much should a law firm spend on marketing?

Here’s the golden rule: successful law firms allocate 2–10% of gross revenue to marketing. Newer or smaller firms may need to spend more to establish their presence, while established firms with a loyal client base might spend less proportionally but more in absolute terms.A smart allocation for digital marketing might look like this:

• 30% to SEO: Build a foundation for long-term growth.
• 40% to Google Ads: Drive immediate traffic and leads.
• 20% to Content Marketing: Showcase expertise and engage potential clients.
• 10% to Social Media: Strengthen your brand and stay connected with your audience.

For example, a personal injury firm generating $2M annually might allocate $150K to marketing, investing $45K in SEO and $60K in PPC to dominate local searches while producing educational content on common accident claims.

The key to getting ahead: Lawmatics

Visibility isn’t optional — it’s the deciding factor in whether a client calls your firm or moves on to the next result. If your marketing feels piecemeal or outdated, it’s time to take a smarter approach.That’s where Lawmatics comes in. Our platform integrates lead generation, client relationship management, and marketing automation to help your firm attract, engage, and convert more clients. From SEO strategies to automated follow-ups, we give you the tools to dominate your market.Request a demo today and see how Lawmatics can transform your firm’s marketing strategy for 2025.

Picture this: It’s late at night, and a potential client is frantically Googling “best criminal defense attorney near me” after an unexpected run-in with the law. Now imagine your firm isn’t even on the first page of results. That’s not just a missed opportunity — it’s a client for your competitor.The reality is that 46% of all Google searches have local intent (Saga Pixel). That means almost half of the online world is actively looking for local services like yours. If your law firm isn’t investing in digital marketing for law firms, particularly local SEO, you’re invisible. Let’s break down why local SEO is your secret weapon for getting found and growing your practice.

Do Law Firms Need SEO?

Absolutely, and here’s why.SEO (Search Engine Optimization) is the strategy that makes your law firm discoverable online. Without it, your website becomes an expensive business card gathering dust in a corner of the internet.For example, if you’re a personal injury lawyer in Atlanta and someone searches for “car accident attorney near me,” SEO ensures your firm has a fighting chance to appear. But it’s not just about showing up — it’s about showing up in the right places, at the right time.SEO builds trust and authority by aligning your website with search engine expectations. This includes having fast-loading pages, mobile-friendly design, and relevant, keyword-rich content. For law firms, it’s the difference between being someone’s first choice and being invisible.

What is Local SEO in Digital Marketing?

Local SEO is how your law firm becomes a household name in your area. Unlike traditional SEO, which casts a wide net, local SEO zeroes in on your specific geographic location, ensuring you’re found by people searching nearby.

Local SEO for Lawyers: A Strategic Advantage

Law is inherently local. Clients look for attorneys who understand the laws and nuances of their area. Local SEO bridges the gap by focusing your digital marketing efforts on attracting nearby clients. Here’s how:

• Optimized Google Business Profile (GBP): Ensure your listing includes accurate business hours, contact info, and client reviews to dominate the Local Pack.
• Localized Content: Blog posts addressing region-specific legal topics can establish authority.
• Location-Specific Keywords: Phrases like “real estate attorney Los Angeles” or “divorce lawyer Tampa” help you rank for searches in your area.

Local SEO Examples That Work

• A DUI attorney in Houston creating blog posts about Texas DWI laws.
• A workers’ compensation lawyer in Chicago ensuring their GBP includes reviews mentioning quick settlements.
• A probate law firm in San Diego embedding “San Diego probate lawyer” across service pages and meta descriptions.

Is Doing Local SEO Worth It?

If your goal is to grow your client base, local SEO is non-negotiable. But don’t just take my word for it—here’s why local SEO for lawyers is a game-changer.

Why Local SEO is Important for Law Firms

Google’s algorithm favors proximity. In fact, almost half of all Google searches have local intent. If you’re not showing up in searches like “criminal defense lawyer near me,” you’re leaving money—and clients—on the table.

Benefits of Local SEO

• Higher Visibility: Appear in local searches where potential clients are actively looking.
• Enhanced Credibility: Reviews and star ratings position you as a trusted choice.
• Cost-Effective Marketing: Focus your budget on clients most likely to hire you.
• Stronger Community Presence: Local SEO reinforces your reputation as an integral part of your community.

When executed correctly, local SEO positions your law firm as the first and most trusted name people see when searching for legal help.

How Much Do Law Firms Spend on SEO?

SEO is an investment, but it’s one that can pay off exponentially. On average, law firms allocate $2,500–$10,000 per month for SEO services, depending on their location, competition, and the scope of their campaign.Here’s a breakdown of what factors into those costs:

• Keyword Research: Understanding what clients are searching for.
• Content Creation: Regularly publishing high-quality, relevant blog posts and pages.
• Technical SEO: Ensuring your website is fast, mobile-friendly, and optimized for search engines.
• Link Building: Establishing your site as an authority through backlinks from trusted sources.

For local SEO, the costs can be even more focused. Instead of competing on a national level, you’re targeting a smaller, more specific audience, often making campaigns more affordable while delivering higher returns.

Turn Google searches into clients

Your law firm’s visibility can be the deciding factor in whether potential clients choose you—or the firm down the street. Local SEO ensures that you’re not only visible but also the first choice when it counts.If your current digital marketing strategy feels outdated or scattered, let us help. Our software is designed to give your firm the edge it needs in today’s competitive market. Request a demo today, and take the first step toward owning your local market.