John Benson
Managing Partner
Penglase & Benson
Practice Area
Civil litigation, criminal, family, estate planning & probate
Business Size
7 employees
Location
Doylestown, Pennsylvania
John Benson is the managing partner at Penglase & Benson, a general practice firm he's helped build over more than two decades in the Philadelphia suburbs. A litigator by trade and an educator at heart, John has spent his career making sure clients don't just get legal help, they understand every step of the process.
When the firm's patchwork of spreadsheets and disconnected tools started costing them clients, John went looking for a better way. Today, Lawmatics stays open on his screen from the moment he wakes up, giving him a live view of everything happening at the firm, all in one place.
Penglase & Benson has spent 21 years doing things differently. Every attorney at the firm has taught at a college or law school, and that educator's instinct shapes everything about how they practice law. Rather than simply solving a client's immediate problem, the firm is committed to making sure every person who walks through their door — or calls their phone, or fills out their website form — truly understands their legal matter and what their options are.
For John, it comes down to one thing: clients who feel like a number don't get the best outcomes. Lawmatics exists in their practice to make sure no client ever feels that way.
Without a centralized place to track and act on incoming leads, potential clients were getting lost. Every lead that went cold was marketing spend that didn't convert, a prospective client who found another firm, and revenue that quietly walked out the door. There was no system to flag who hadn't been followed up with, no way to recover a missed opportunity, and no reliable process to close the loop before it was too late.
.svg){kind=icon}
Their previous CRM captured the basics — a name, a phone number, an email address — but stopped there. There was no way to see where a prospect was in the process, no view of who had been contacted, and no way to know if someone had quietly fallen off the radar. For a firm handling sensitive legal matters, that silence isn't just an operational gap — it means people who need help aren't hearing back. And for staff already navigating emotionally demanding work, the mental load of manually tracking every touchpoint made a hard job harder.
Getting a clear picture of the business meant jumping between their CRM, Excel spreadsheets for tracking conversions and lead sources, and a separate system for call data. Nothing talked to anything else, and pulling together even a basic weekly overview took real time and effort.
John keeps Lawmatics open on his screen all day, because a single glance tells him exactly where every potential client stands. If someone's been sitting in one stage too long, that's the cue to reach back out and find out why.
Every inbound lead — whether they come from website forms, Google Business Profile inquiries, phone calls, even seminar registrations — flows automatically into Lawmatics. The team sees everything in one place, and nothing gets lost between the cracks.
When a prospect calls in, the recording links directly to their Lawmatics record. John's team can listen to the call, review what was said, and follow up. It's become their most powerful quality control tool.
Sending and tracking fee agreements used to be a manual chase. Now the platform shows exactly whether an agreement has been sent or returned — giving the whole team a clear picture of where each client stands in the closing process.
Not every lead is ready to hire on day one. Lawmatics automatically enrolls those prospects into long-term nurture sequences, sending relevant, educational emails over time — so when they're finally ready to move forward, Penglase & Benson is the firm they remember.
As the firm has expanded into hosting educational workshops, Lawmatics captures every registration automatically. Attendee information flows straight into the pipeline — turning a community education event into a structured, trackable intake opportunity.
25% More Clients Converted
Since implementing Lawmatics, Penglase & Benson estimates they're signing roughly 25% more clients, a direct result of faster follow-up, real-time pipeline visibility, and the ability to catch leads that previously would have gone cold. With 90 to 100 potential clients entering the pipeline every month, recovering even a handful of leads that would have otherwise gone cold adds up to meaningful revenue over the course of a year.
5+ Cases Recovered
John can name at least five clients from the last month that would have walked out the door without Lawmatics. In each instance, his team spotted a stalled lead in the pipeline, pulled up the CallRail recording, identified a missed follow-up, and reached back out, turning a lost opportunity into a signed client who got the help they needed.
Faster Response for Urgent Matters
For clients facing time-sensitive situations — like EIDL loan defaults, where people are scared, fielding collection calls, and can't afford to wait — Lawmatics lets the team identify and prioritize those cases the moment they come in. What used to take days now happens the same day, and for those clients, that speed makes all the difference.
Automated email sequences , and more sophisticated nurture workflows are on the way, extending the firm's education-first philosophy to a wider audience than ever before.
Seminar registrations flow directly into the pipeline, and the firm is focused on building out the follow-up infrastructure inside Lawmatics to make sure every attendee is nurtured, tracked, and given every opportunity to become a client.
The ultimate goal is to run every stage of the client journey through a single platform, phasing out their existing case management system and letting Lawmatics handle everything from the first inquiry to the closed file.
Our customers give their clients the client-focused experience they deserve. Learn how they do it all with Lawmatics.
Subscribe to get our best content in your inbox
Schedule a demo of legal’s most trusted growth platform.
.avif)
.avif)
.avif)