Harjit Grewal
Founder & Director
Sterling Immigration Ltd
hours saved per week
increase in revenue YoY forecasted
increase in lead conversions
increase in new clients
Practice Area
Immigration
Business Size
7 Staff
Location
Vancouver, BC & London, UK
Switched From
Active Campaign
Harjit Grewal is the Founder and Director of Sterling Immigration, a law firm that serves individuals, entrepreneurs, and businesses looking to relocate to Canada or the UK. As a practicing attorney who oversees his firm’s business, Harjit has a lot on his plate. Though immigration law is his area of expertise, he’s gotten a practicum crash course on running a business in two countries.
“Lawmatics is simple to use, and it gets results.”
Sterling Immigration has tried several CRM solutions, including Active Campaign, Zoho One, and Lexicata (now known as Clio Grow). None of them were able to provide robust client relationship management features, automations, and integrated connectivity with other software in Sterling Immigration’s tech stack. Harjit needed an intake platform that could scale with his business, capable of processing hundreds of leads a month.
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“Without Lawmatics, we wouldn’t push as many leads through to conversion.”
With a staff that includes caseworkers, consultants, and a paralegal, Harjit’s firm has to stay on top of its caseload in two countries. Sterling Immigration now easily manages the large number of inquiries his firm receives every week. Lawmatics saves and centralizes the information of hundreds of prospective clients, allowing for easy outreach. “I like that we can be engaged with the lead and put them through an automated marketing campaign.”
With the help of automated nurture campaigns and instant follow-up, Sterling Immigration’s lead conversion rate rose from 9% to 19%. “Our number of clients has doubled since adopting Lawmatics. We used to spend a lot more time converting the lead and were previously unable to reach back out to them in an organized way.”
When a prospective client fills out a contact form on Sterling Immigration’s website, they’ll receive a series of emails detailing the firm’s mission and service offerings. “We’re finding a lot of leads who receive drip emails are going to book a paid consultation, or just tell us ‘I’d like to just go ahead with you guys and get you to do my application.’”
Custom forms and fields allow Sterling Immigration to build forms that closely resemble relevant immigration forms. Painstaking data entry becomes a breeze. “This is just so much more impressive. And I think the client feels like they're having a good experience, because they feel that you are quite tech savvy. And they're receiving these forms instantaneously.”
Immigration applications are typically lengthy and require detailed, meticulous information about Harjit’s clients. In lieu of using a file storage client such as Dropbox, Harjit is able to securely collect and store all new client immigration files in Lawmatics. “You need to capture certain information from them to be able to fill in the visa forms. The File Request feature in Lawmatics is a nice, easy method of gathering the information from the client.”
“Our Lawmatics form cuts out a lot of the duplication.”
“Lawmatics is getting us really, really organized. And it's not intimidating compared to other tools like Zoho and ActiveCampaign.”
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