Sign the right clients faster with QualifyAI in Lawmatics

AI lead scoring uses artificial intelligence to automatically evaluate and rank incoming leads based on their fit for your practice. For law firms, this means the system can quickly highlight high-value prospects from a large pool of inquiries, saving your team time and ensuring you focus on leads that match your firm’s ideal client profile. It brings efficiency and consistency to your lead intake process, so you never miss out on promising opportunities.

You decide. You define what a qualified lead looks like for your practice — practice areas you accept, basic disqualifiers, and other intake signals that matter to your team — and QualifyAI applies that logic consistently to every new inquiry. 

As your firm’s priorities shift, you can adjust qualification criteria and scoring thresholds so QualifyAI stays aligned with how you actually operate. The result is an intake experience that reflects your firm’s standards in real time, reduces subjective decision-making, and helps your team confidently focus attention on the inquiries most likely to become good clients.

Absolutely. QualifyAI is designed to do more than score leads. It can also initiate action through Lawmatics’ automation features. For instance, if a new lead is rated “Chase Hard”, Lawmatics can automatically send a personalized email or text message, schedule a follow-up call, or assign that lead to a staff member’s tasks. In other words, the AI doesn’t stop at giving you a number – it helps launch the next steps to engage that prospect, acting like a virtual assistant in your intake process.

QualifyAI uses a simple credit-based model that’s shared across all usage-based AI features in Lawmatics. Each time QualifyAI evaluates and qualifies a lead, it uses one AI credit from your monthly bucket. If you exceed your monthly credits, additional usage is billed at a predictable overage rate, and higher tiers benefit from lower overages. As your AI usage grows, it often becomes more cost-effective to move up a tier rather than pay overage. It’s a flexible system that scales to how your firm actually uses AI.