The Lawmatics Blog

TikTok has evolved far beyond its reputation for just being the platform for dancing teenagers. It is now undoubtedly the best social media platform for finding community, audience engagement, and creating compelling content. With its accessible video editing tools, easy access to target audiences, and over one billion active users, it's no wonder that TikTok has become the go-to choice for some law firms.TikTok has become an incredible resource for connecting with potential clients, creating engaging content, and providing useful information that can help lawyers navigate complex legal issues. We’ve rounded up 9 attorney TikTok accounts to give fresh ideas for your account. Don't let your creative spark run dry! Tap into these accounts for the perfect content to inspire and motivate you.

What are lawyers doing on TikTok?

Lawyers are increasingly taking to TikTok to build their brand and reach potential clients. From providing advice on handling police interactions to offering tips on legal matters to vlogging, lawyers use the platform to engage with their audience and provide helpful information. Law firms leverage TikTok for more than marketing purposes, such as attracting and retaining talent/staff. By creating entertaining content that resonates with viewers, lawyers can build a strong community of followers who trust them and their advice.

Is TikTok a good marketing channel for attorneys?

A resounding yes, TikTok is a great marketing channel for attorneys and legal professionals. As stated above, TikTok has breached 1 billion users, providing a unique opportunity to reach potential clients and build relationships with them. The short-form video content format makes it easy to create engaging content that resonates with viewers.Unlike other social media platforms, you don't need to gain a substantial following to have your content reach interested audiences. You also don't have to have a perfectly crafted strategy on your account. The format of TikTok allows you to make different types of videos with various subject matters and still reach the correct audience. Do you want to vlog about getting coffee at your favorite local joint? People in the community will see it. Do you want to post a video about 3 things you should do to protect yourself when protesting? That will land directly in front of activists.A quick TikTok primer: types of videos and definitionsBefore we dive into the attorneys doing the most on the platform, let's ensure we're all speaking the same language about the "clock app."There are many different types of videos that users create on TikTok:

• Lip-sync videos involve users miming popular songs or audio clips.
• POV (point of view) videos can be lip sync videos or skits that have the text POV with a description of who is talking and usually plays on a trending sound. It's easier to see it than explain it, so POV: You're in Deposition, and the Attorney is a First Year.
• Dance videos involve users performing choreographed moves in time with the music.
• Vlogs are video blogs where users share clips from their day, thoughts, or opinions with viewers–typically about everyday life.
• Educational videos provide viewers with information about a certain topic or subject matter. Usually, the creator talks directly to the camera.
• Reaction videos involve creators stitching or dueting another video in response to it.

What's a stitch? You ask. Like every platform, there is a whole new set of terms:

• Stitch: Stitch is a feature on TikTok that allows you to combine multiple videos into one video. So a video might start with one creator, then stitch to a new creator talking about the first video.
• Duet: A duet is when two people collaborate on one video by filming themselves separately but having their clips appear side-by-side in the same video.
• Sounds: Sounds are audio clips that can be added to your video, such as music or sound effects. You can choose from sounds already available on TikTok or upload your sound file.
• React: Reacting to a video means responding by making your version of the original video, usually with similar content but with a twist of your creativity.
• FYP (For You Page): The For You page is where you will find recommended videos based on what you have watched before. It's an algorithmically generated feed explicitly tailored for each user.

What makes the following TikTok Accounts special?

The 9 TikTok accounts for lawyers featured here are lawyers who really seem to "get" TikTok and how to use it to their advantage. They are providing helpful advice, bringing light to various legal matters, but also promoting community and sharing their experience. All of these accounts showcase their creators' personalities, humor, and empathy, which endear them to potential clients.

Disclaimer about disclaimers

It is worth noting that all of these lawyers have disclaimers in their bio, or they deliberately state that their video responses do not constitute a legal representation and should not be interpreted as such. Add a disclaimer if you're putting anything close to legal advice on the internet!

These lawyers are going viral on TikTok

1Josh Hodges, aka @thehometownlawyer

The Hometown Lawyer account, run by Josh Hodges, a personal injury attorney, focuses on topics such as promoting local businesses, information about personal injury laws and processes, and Ohio law analysis — as well his wife's cooking! He also highlights his unique 4-day work week at his law firm and other tidbits about his life as a lawyer, like showing off different small-town Ohio courthouses.Don’t underestimate the power of promoting your local community. People in your area will see these videos and, guess what, you will be top of mind if they need legal assistance. The Hometown Lawyer stands out because he talks to his followers like talking to a friend on a walk or getting coffee. He has a nice balance of personal and professional life and has gained 58.4K followers.

2Billie Tarascio, aka @modernlawaz

Billie Tarascio of Modern Law Firm has amassed over 52.2K followers. Her content through the app focuses on Arizona Family Law and Divorce Law. She makes this topic accessible and engaging by answering questions from viewers about different family law scenarios and pushing them to discuss their thoughts in the comment section. This encourages more conversation about legal concepts and showcases Billie's expertise.On top of that, she also uses her presence on the platform to talk about growing her law firm and hiring staff, offering an inside look into what it takes to run a successful business. By responding to comments and engaging viewers, Billie is undoubtedly the template for attorneys who want a streamlined approach to creating successful content for TikTok.

3Adam Juratovac, aka @adamjthelawyer

Adam Juratovac is a California employment lawyer from the Bay Area. He uses his TikTok account, which has 591.6K followers, to educate his users about employment law violations and his cases and talk about public layoffs.He balances his content about work and his personal life. So, he showcases local businesses, posts about his garden, or even post dancing videos (we stan).Additionally, Adam uses his platform to promote his community and special events, such as the AANHPI Heritage Event and San Jose Bar Association happy hours.

4Cierra Norris, aka @attorneycierranorris

Cierra Norris, a criminal defense attorney in Chicago, has found success leveraging TikTok as an outreach platform. Unlike most of the attorneys on this list, Cierra doesn't often post original sound videos–meaning, she isn't necessarily talking to the camera. Instead, she's a masterclass in using available sounds in combination with text and video, like lip-synchs and POV videos where she role-plays as though she's at court or talking to a prosecutor. Cierra also stitches with people posting foolishness with criminal admissions.She isn't afraid to have fun with the content while still providing informative and helpful tips for those seeking criminal defense assistance. This is an attorney who knows the platform and culture of TikTok really well. That's probably why she has 120.1K followers.

5Michael Pevney, aka @estateplanlawyer

Michael Pevney, a California estate planning lawyer with 45.1K followers on his TikTok account. His account is all about helping people with estate planning needs. His content focuses on providing valuable tips and advice about living trusts and wills and breaking down any misconceptions about estate planning.Michael's account is all about being an authority on a subject matter. He engages with his audience by creating video answers for estate planning scenarios. His content is a bit more buttoned-up than most of the lawyers on this list which is exactly what his potential client demographic would want.

6Cristen Martinez, aka @cristen.martinez

Making a difference and helping others learn from her background and expertise, Cristen Martinez of Martinez Law is determined to stand out in the real estate attorney world. With over 150.9K followers on her TikTok account, she shares vlogs documenting her daily life as a lawyer, from going to court to preparing for mediations. Providing general advice on real estate matters and legal topics, Cristen engages her viewers with highly informative videos such as playing with trending sounds, creating POV content and responding to comments with helpful advice.

7Mike Mandell, aka @LawByMike

Mike Mandell has become the face of legal content on social media with his clever takes on everything from class action notices to why lottery winners lose all their money. Mike has a ton of videos, and they often strike a balance between totally unhinged and helpful (and we mean that in the best way).

With over 7 million followers, Mike strikes an entertaining yet informative balance between hilarious stories about 'the most litigious man on earth' and genuine advice for navigating interrogations and mastering the art of negotiation. His content is also highly produced, spiced up with trending sounds and hashtags that help reach a broad audience. Mike's videos provide people with many helpful tips but also offer skits that include teachable lessons from a unique perspective, giving it an edge that could explain his massive success on social media.

8Kelly Chang, aka @lawyerkelly

Kelly Chang is a lawyer specializing in divorce, and her TikTok account reflects that focus. Her content goes beyond just giving advice and "family war stories" and educational skits on how to ask for things in relationships. She also posts cute dog videos. Do not underestimate the power of leveraging your adorable pets.

Kelly helps her followers with prenup agreements, general marriage advice, and how to talk to kids about divorce. Through her videos, she conveys a passion for helping people with life transitions, and it's no wonder she has over 386.8K followers so far!

9Erika Kullberg, aka @erikakullberg

Erika Kullberg is perhaps the best-known legal TIkToker of them all, having invented a trend that takes companies' contractual loopholes to school. Her videos follow a very specific format where she records herself talking to employees and then turns directly to the camera with a whisper, "they have no idea I follow Erika," before showing them the fine print and providing an empowering message for her viewers.

Through her content, Erika has garnered a following of 9 million engaged fans who enjoy her ability to pick corporate apart while advising on consumerism. Thus making her one of the most popular TikTokers in the world.

Honorable Mention: Alex Su, aka @LegalTechBro

So you aren't a regular lawyer, you're a cool lawyer (like corporate, or in-house, or not practicing and now in sales for a tech company), and you think TikTok doesn't apply to you? Well, let's look at the wild success of Alex Su.

His account is geared toward lawyers and in-house legal departments. However, no list of lawyers on TikTok would be complete without mentioning Alex Su. He's the king of legal memes and has become incredibly popular for his skits about lawyers and legal departments. His account currently has 100.7K Followers. For anyone looking for a masterclass in creating hilarious, niche content- Alex's account is an absolute must.

Stop scrolling and start filming

Lawyers use TikTok to go beyond traditional advertising, creating entertaining, informative, and inspiring content. From advising on divorce proceedings to participating in dance challenges – these lawyers are showing the world how powerful social media can be for building relationships with clients and generating business.

By developing a presence on TikTok, lawyers can readily gain leads and opportunities for new clients. However, it is important to have a CRM system like Lawmatics that can effectively manage all these new leads, so they don't get lost in the shuffle.

Register for upcoming Monthly Deep Dives here.

No matter the size of your team, Tasks have the power to transform your process flow from clunky and manual to streamlined and automated. In Lawmatics, a Task is exactly what it sounds like: it is a to-do item pertaining to a particular matter that can be assigned to yourself or any other user in your organization. Every Task is created with a status, a due date, and a priority level.Tasks are useful for your whole team to help keep matter priorities and action items organized at all times. When Tasks are well-implemented, they help ensure that nothing slips through the cracks and that all clients have a flawless experience with your firm. Not only will this lead to happier clients and more referrals, but your team will also be happier and more efficient.From Custom Task Statuses, to automated Task Templates, to Automation Triggers based on Tasks, Lawmatics has all of the tools to keep your whole team organized and in the loop.

Tasks Overview

Creating Tasks

There are multiple different ways to go about creating Tasks in Lawmatics. In the next section we will cover how to assign tasks automatically, but first let’s focus on the manual way to create Tasks.Navigate to the Tasks Dashboard by hovering over the CRM tab in the top left, and then select Tasks. Here you will see a clear overview of all of your firm’s Tasks along with filtering options to view Tasks by status, due date, user, etc. You can also toggle between the traditional list view and the Kanban view using the buttons highlighted in red below.

Of course in addition to viewing your Tasks, you can also create new Tasks here on this dashboard. To get started, click the New Task button in the top right corner. You will then see a new pop up that looks similar to the example shown below.

When creating the Task, make sure you give the task a name and a description, as well as the important Task details on the right sidebar menu. Also make sure to select which matter this Task is associated with when creating a task here from the dashboard.Another way to create Tasks is directly from a matter’s profile. When creating a Task this way, you will not need to select an associated matter since it will default to the current matter. Other than that, your steps for creating the Task will be the same as shown above.Simply select either the Tasks tab or the New Task button from the tasks sidebar on the matter’s profile.

Custom Task Statuses

Whether you are new to Lawmatics or just starting to dive into the Tasks feature, you’ll want to make sure you have your Custom Task Statuses set up. These are created in your settings page (gear icon near the top right), and then select Tasks on the left sidebar.Your Task statuses are custom to your firm, and are created by clicking the Add Task Status button shown at the bottom of the image below. You will also see below some sample Task Statuses that may be used for your firm. Once you have created Statuses, use the icons on the far right to edit or delete a Status as needed. Also drag and drop Statuses to rearrange their order.

If viewing the tasks dashboard with the Kanban view, each of these statuses will be the column headers. The Kanban view allows you to easily drag and drop tasks between statuses. When creating a task, you will be prompted to select the current status of that task.

Task Tags

Task Tags are used purely for automation purposes; they allow you to trigger Automations when a particular Task is either created or completed. We’ll dive more into the automation piece in the following section, but for now we’ll discuss how to create your Task Tags.First, you can always create and edit or delete Tags by going to Settings, and then selecting Tags from the left sidebar. Note that you will also see your Contact and Matter Tags here too.You can also create a new task tag while creating a task itself. Simply start typing the Tag (as shown below) and then select to create the new Tag as an option.

Editing and Completing Tasks

Last but not least in our Task overview, note that you can make edits to your Tasks at any time either from the Tasks Dashboard or from the associated Matter’s profile. You can also delete a Task in either of these places or mark a Task as complete.

In the image above you’ll see that you can easily access a Matter’s Tasks from either the Tasks Tab, or the Tasks at a glance sidebar. Simply click on the task in the Tasks sidebar to edit, mark as complete, comment, etc.

Task Automation

Entry Conditions

The first way to use Tasks in Automations is to trigger one with a Task. Automations can be triggered based on Task Tags, discussed above. You also have the option to trigger the Automation based on a Task of a specific Tag being either created or completed.

Note that you can use this entry condition along with any of our other entry conditions to create either an AND or an OR conditional relationship with multiple entry conditions.It can often be powerful for your firm to trigger an Automation when a Task is completed. This may kick off another Task to be assigned automatically, or any other step that may come next in your process.

Tasks as an Action Item

Speaking of assigning Tasks automatically, this is easily accomplished by using the Add Task action item. When this item is selected in an Automation, you will make the same selections on the right sidebar that you would make when manually creating a Task.

This includes the Task name, due date, Task owner etc. While there may sometimes be a use-case for manually creating tasks as a one-off, we strongly recommend using Task automation whenever possible. This is a great way to reduce spent time on tedious Task creation, and streamline each step in your process as a template.Typically Tasks are used to assign action items to users within your firm, but Tasks can also be shared directly to a Client’s Portal via automation. We’ll dive into this deeper in our power features section below.

Examples

Now that you know the basics of Task automation, let’s discuss a few examples of how you may use this in your process.

1. Trigger an Automation when a client submits a Form or uploads Documents, automatically assign a Task to review what has been submitted
2. When a client is ready to receive a fee agreement, trigger a Task for the appropriate staff person to preview and send the document out for e-signature. For full automation, template your Document thoroughly and avoid the step of previewing the Document and simply send it directly from the Automation.
3. Are there any manual steps in your process that must be done physically outside of your CRM? Use Lawmatics to trigger a templated sequence of Tasks helping to ensure that these items are all accomplished in a timely manner.

Task Power Features

Tasks are extremely useful to your practice no matter how you go about implementing them into Lawmatics. All of the elements of Tasks discussed so far are fantastic ways to use them in your process. Take things to the next level by adding in some (or all!) of these Task power features.

Comments

An exciting new feature, Lawmatics now gives users the ability to comment on Tasks. The system will automatically keep track of the date and time of the comment, along with which user left the comment.

To leave a comment, simply click on a Task (or click the edit button). Here you will also see the comment thread history of the Task.To level up your comments one step further, you can also use the @ sign to alert a particular user within your comment.

Task Notifications

To make sure you and your staff never miss any important Task comments or notifications, we encourage all Lawmatics users to turn on their Task notifications. We are also excited to share some new task notifications along with these new power features.To turn on notifications, each individual user will navigate to settings, and then select Notifications from the left side menu. Scroll down to locate the Tasks section.

Sub Tasks

When creating a Task, Lawmatics now gives you the ability to create Sub Tasks within the Task. You will notice the Add Sub Task button any time you are adding a new task, either from the dashboard or a matter’s profile.

These Sub Tasks can be marked as completed independently of one another, as well as of the Task as a whole. Once all sub tasks have been marked as completed, then the Task will automatically be marked as completed as well.

Client Portal

The Client Portal is a powerful tool for sharing Forms, Documents, Appointments, and of course Tasks with your clients. For any Tasks that you wish to assign directly to the client themselves, or to another related matter contact, you can share Tasks via Client Portal.This can be done directly from a matter’s profile, as shown below, or when creating a task via automation. Make sure that the client has first been given portal access using the button highlighted in red near the top left before selecting to share a task with them.

When a client logs in to their Client Portal, they will see a similar page to the one shown below. They can easily view the Tasks you’ve shared with them right in their Client Portal dashboard.

Conclusion

Lawmatics gives you the power to streamline your entire client journey, so why shouldn’t that apply to your internal process as well? Tasks are the key to increased productivity, efficiency, and hopefully happiness within your organization.Lawmatics tasks allow your team to spend more time on their actual work, and less on the behind the scenes setup and organization of their process. They can simply create their task templates once, and then find them automatically assigned each time they need them.

When it comes to online video marketing, law firms have a unique opportunity to produce engaging content that can help them connect with prospective clients. By taking a page out of the books of successful law firms and lawyers using YouTube to drive engagement and traffic, you can help your law firm grow its online presence and brand. YouTube is the world's second most popular search engine. By creating engaging videos for your law firm, you can reach out to potential clients searching for legal information and services.

Why did these YouTube channels get a "must-watch" designation?

When researching this article, I quickly encountered many traditional attorney videos that resembled this 2017 SNL Skit "Attorney Ad." If the title card on the video had a lawyer in front of legal books and that sweet dark mahogany beloved by law firms, I kept scrolling. Instead, I was looking for a more modern take on the video format.I passed over news outlets, major legal broadcasting channels ("Lawyer You Know" and "AskTheLawyers"), and competing industry videos. Instead, I wanted to find smaller law firms that could create pretty good content that speaks to potential clients because closing clients is the goal. Overall, each of these channels had videos that cut through the noise of the related search results. Not all these channels have high production quality or budgets, but they demonstrate knowledge and passion.If you are interested in creating longer-form videos, you should jump in. There is still plenty of room for good, informative content.

Law firm YouTube channels

1Tiffany Webber, aka @TheRealEstateLawyer

Tiffany Webber, Thomas & Webber, has been immersed in real estate for over a decade. She launched her YouTube channel in 2020, and it's clear that she takes it seriously...and not so seriously. With 6.78K subscribers, she's definitely doing something right.Tiffany provides a wealth of information on her channel, covering topics such as residential and commercial real estate closings, HOAs, and being a lawyer. And she's not afraid to experiment with different video formats such as interviews, talking heads, incorporating animation, and vlogging.Her personality comes through, so it's an enjoyable experience as viewers learn through what would be otherwise dry deep dives and explainers.

A sampling of video titles

• Real Estate Attorney Breaks Down And Explains All Closing Costs
• What Does "No Hoa" Really Mean?
• Closing Day Timeline For A Buyer And Seller
• Types Of Lawyers And What They Do
• Buying A Rental Property With Tenants: Pros, Cons, And Tips

2Varghese Summersett PLLC, aka @varghesesummersettpllc7161

Varghese Summersett PLLC is a criminal defense firm based in Fort Worth, Texas. They began posting quality content on their YouTube channel back in 2016. Ever since 2019, they have regularly uploaded content with an increased level of production.Their videos range from high-quality branded videos to talking head segments that provide information and general guidance for those seeking help with criminal defense cases. Their videos remain professional and calm at all times. They certainly set themselves up as a trusted, experienced Criminal Defense law firm.

A sampling of video titles

• Should You Talk To The Police?
• What Should You Do If You Are Falsely Accused Of Sexual Assault?
• What Do I Do If A Detective Asks For A Statement?
• Clearing Your Criminal Record In Texas
• Let's Talk About Dwi Accidents In Texas
• What Are The Different Types Of Homicide In Texas?

3Terri Herron, aka @TerriHerronLaw

Terri Herron Law, run by Terri Herron since 2018, has an impressive YouTube channel with over 7.42K subscribers. Based in Georgia, it offers viewers insightful advice, tips, and strategies to understand and handle their divorce and child custody cases.Despite being filmed on a computer or phone (presumably), this channel's videos have great quality, lighting, and sound. She pays particular attention to having a clean/styled background.

A sampling of video titles

• 11 Things You Should Know Before Filing For Divorce
• Contempt: Steps To Take When You Are Denied Visitation Or Dealing With Parental Alienation!
• Does Child Support Really Cover College Tuition?
• Five Mistakes People Make In Child Custody Cases
• Manipulation Tactics From Your Spouse During Divorce

4America's Estate Planning Lawyers, aka @americasestateplanninglawy1946

Paul Rabalais, America's Estate Planning Lawyers, LLC, is a Louisiana-based lawyer who has been helping clients across the nation put their legal affairs in order since 1991. He has over 233K subscribers on his YouTube channel, which he started in 2016, and has been regularly posting videos since.Paul's videos are consistently high-quality, demonstrating that you can make quality informative content from anywhere. Each video is tailored to answer specific estate-planning-related questions, such as managing taxes acquired from an IRA or discussing estate-planning desires with one's family. Paul tackles all the topics professionally, even those that don't sound serious.

A sampling of video titles

• Does Goat-Gored Son Automatically Inherit?
• A Method To Help Families Minimize Taxes On Iras
• Talking To Family About Your Estate Planning Wishes
• Deep Dive Into $15k (Now $16k) Gifting Limit
• 9 Reasons Not To Protect Assets From Nursing Home
• Save Your Pet From The Unexpected

5DAL Law Firm, aka @dallawfirm

There's a lot of competition on Youtube for terms related to Bankruptcy coming from CPAs, Dave Ramsey, and financial talking heads. DAL Law firm's Youtube channel stood out to me as a calm presence in this space, talking about Bankruptcy and other financial issues a potential client may be experiencing on their way to Bankruptcy.DAL Law Firm, started by Darcel Lobo, brings practical solutions to real-life issues to help clients plan for their financial future. They specialize in legal guidance related to real estate matters, Bankruptcy, estate planning, and probate. Right now, the channels have a low subscription rate. Still, in a space competing with Financial pundits, it's all about quality over quantity. Darcel is providing substantial content for potential clients.

A sampling of video titles

• Can I Keep My Home If I File For Bankruptcy?
• What To Do If You Are Past Due On Your Mortgage // Stop Your Foreclosure
• Risks Of Diy Estate Planning For Washington State Estate Planning
• 5 Tips On What Not To Do If You're Considering Bankruptcy

6Narciso Cruz, aka @SanDiegoImmigrationAttorney

Immigration law firm channels all have high subscribers- so if you got into the legal field to become a youtube influencer, immigration law may be the right path for you. For this article, I looked for immigration channels that are bi-lingual and/or just focus on talking to their potential clients in a native language. I landed on a Spanish-speaking channel.

Immigration attorney Narciso Cruz runs a successful YouTube channel with an impressive 144k subscribers and plenty of engaging content. Through his videos, he not only answers questions from viewers but also comments on current political issues surrounding immigration policies and the treatment of immigrants. He has created a platform for helping the Latino community in their immigration cases in the United States, providing resources and education necessary to face any legal challenges that may come up.

Abogado de Inmigracion Narciso Cruz is an inspiring example for law firms looking to create a community.

A sampling of video titles

• Tengo Visa De Turista ¿Puedo Entrar y Salir De Estados Unidos Cuando Quiera? (I Have A Tourist Visa. Can I Enter And Leave The United States Whenever I Want?)
• Detenido Por ICE: Como Sacar A Un Familiar Detenido Por Inmigración ICE? (Detained By ICE: How To Get A Family Member Detained By ICE Immigration?)
• ¿Cómo Saber El Estatus De Tu Caso De Inmigración? (How To Know The Status Of Your Immigration Case?)
• Nuevas Tarjetas De Identificación Para Inmigrantes Indocumentados (New ID Cards For Undocumented Immigrants)

7Brett Cenkus, aka @BrettCenkus

Since he launched his YouTube channel in 2017, Brett Cenkus has been helping entrepreneurs navigate the challenges of structuring and scaling their businesses to success. 24.5K subscribers tune in for reliable advice on services, including founder and partner issues, capital raising, mergers, and acquisitions.

Primarily appealing to entrepreneurs and CEOs within the tech sector, Brett's videos have an interesting background of mug shots and low lighting, emulating that tech entrepreneur aesthetic.

A sampling of video titles

• What Does a Corporate Lawyer Do & Do You Need One?
• How to Value a Business (Merger and Acquisitions)
• Mergers and Acquisitions Explained: A Crash Course on M&A
• Clearing the Confusion with 50/50 Partnerships

8JZ helps (a Florida injury law firm), aka @RealJustinZiegler

You could say that Personal injury attorneys have been at the forefront of video content for a long time. We all have our local personal injury personality (personally, I grew up in Cleveland, aka Misneyland). So how are PI attorneys using this format on Youtube?

Well, it's surprisingly really boring out there.

Searching terms around car accidents, medical malpractice, slip, and fall- even dog bites, I ended up with many old and flat videos. One channel stood out to me: JZ helps (a Florida injury law firm).

JZ helps over 9.72K subscribers on his YouTube channel. Justin Zeigler's channel comprises talking head explainers with flashy title cards and high settlement figures. He provides tactics, tips, and a peek into his strategy as a personal injury attorney.

This law firm uses clickbait titles such as "What Lawyers WON'T Tell you about Car Accident Claims (but I will...)". He adds stock video, photos, and sound to create dynamic content for his viewers. Though his aesthetic may not necessarily match your brand style, JZ helps actively keep up with the current trends in YouTube culture bringing forth an exciting opportunity for collaboration in content creation.

A sampling of video titles

• 10 Questions Insurance Adjusters Don't Want You to Ask
• Insurance Adjusters FEAR THIS Claim Tip (Use it NOW)
• This Stops 90% of Accident Victims from Getting Paid
• What Lawyers WON'T Tell you about Car Accident Claims (but I will...)

9Kameron Monet, aka @KameronMonet

Kameron Monet's channel is in the style of an influencer because, well, she is one. Kameron started her YouTube channel around 2015. It focused on hair and fashion, which she vlogged during law school, and now she has a massive platform of 87.6K subscribers.

Kameron gives The Legal Tea about entrepreneurship, daily vlogs, and education around the legalities of being an influencer.

A sampling of video titles

• Influencer Contracts With A Lawyer
• The Truth About What I Do As A Lawyer
• I Quit My 9-5 Job | Lawyer Life Update
• 2023 Influencer Marketing Predictions

Take the next step and turn the camera on

The channels showcased in this article provide a great starting point for lawyers who are looking to create engaging and informative videos. You don't need a huge budget or even spend a lot of time to produce decent quality, relevant videos for potential clients. Using video in your marketing is a creative way to gain trust and connect with clients. These YouTube channels should demonstrate that it's possible for law firms to stand out from the crowd and make an impact with attention-grabbing content.

With Lawmatics customizable dashboard, you can boost your client intake and use video marketing to stand out from the competition. Don't wait - see how Lawmatics works today and see how it can help your business reach its goals.

What does CRM stand for?

For any legal professionals asking themselves if CRM is a word, the answer is simple, really. CRM is a commonly used acronym in the business world that stands for "Customer Relationship Management." In the context of the legal industry, an attorney CRM software refers to software used by law firms to manage and analyze customer interactions and data throughout the customer lifecycle. This includes marketing automation, contact management, sales management, and client intake. The goal of using a CRM in the legal industry is to improve customer engagement, streamline processes, and increase sales and profitability. Let’s dive into the meaning and purpose of the three letters that have become a staple in the legal industry lexicon.

What is a CRM and how does it work in the legal field?

Law firms have to manage a large volume of client data, and keeping track of all this information manually can be a time-consuming and error-prone process. Enter legal CRM software. A CRM system helps law firms to manage this data in a centralized and organized manner, making it easy for them to access and use it to improve their customer engagement and business processes.Using this software, the customer relationship management process in the legal industry involves the following steps:

1. Marketing Automation: CRMs help law firms to generate leads by automating their marketing campaigns, such as social media marketing, and tracking their effectiveness. This enables law firms to attract and reach out to potential clients in order to convert them into customers.
2. Contact Management: CRMs help law firms to manage their contact information, including client information, leads, and customer interactions. This makes it easy for law firms to keep track of their customers and reach out to them when needed.
3. Sales Management: CRMs help law firms to manage their sales pipeline, including the tracking of opportunities, quotes, and sales activities. This enables law firms to close deals faster and improve their sales performance.
4. Client Intake: CRMs help law firms conduct efficient and effective client intake by automating intake forms, document requests, and organizing client information for future engagement.

What is the importance of a CRM in the legal industry?

The role of customer relationship management (CRM) in the legal industry is more than just about keeping track of clients and their cases. With the right CRM system in place, law firms can achieve a number of important business goals. The importance of customer relationship management lies in its ability to help firms become more efficient and ultimately grow their business. By using CRM, law firms can better understand their clients' needs, provide white glove customer service, increase sales and profitability, and even predict future business trends. The end result is increased customer satisfaction and a more successful and profitable law firm.But it’s not enough for law firms to procure a generic CRM. Legal specific CRM provides a centralized platform designed to meet the unique needs and requirements of the legal industry — one of which is client intake.

How does a CRM help law firms with client intake?

The client intake process is one of the most critical steps in the legal industry, as it sets the foundation for a successful client relationship. By automating and streamlining the client intake process, law firms can improve their customer engagement and increase their overall efficiency. Here's how CRM can help law firms handle the client intake process:

1. Automating client intake forms: CRM software allows law firms to automate client intake forms, making the process faster and more efficient. With digital forms, clients can complete the intake process from anywhere and at any time, eliminating the need for manual processing and reducing the risk of errors.
2. Organizing client information: CRM software helps law firms organize client information in a centralized database, making it easier to access and manage. This central repository of client data can be used to track client interactions, monitor progress, and make informed decisions about future engagement.
3. Tracking client interactions: CRM software allows law firms to track client interactions, from initial contact to final resolution. This data helps law firms understand their clients' needs and preferences, allowing them to provide better customer service and increase customer satisfaction.
4. Improving communication with clients: CRM software provides a platform for law firms to communicate with clients in a more organized and effective manner. With tools such as email and text messaging, law firms can keep clients informed and engaged, improving customer loyalty and retention.

What are the CRM software options for law firms?

There are limited CRM software options available for law firms, including free and paid options. Lawmatics is among the best CRM for law firms. Lawmatics is a CRM specifically designed for the legal industry and offers a range of features, including lead generation, contact management, sales management, customer service, and technical support. Lawmatics legal CRM elevates the client experience with automated processes, customizable digital intake forms, email workflows, advanced custom fields, document request templates, e-signature capability, and more. To learn more about how Lawmatics can help your firm’s process run smoothly, request a demo today.

Most of today’s consumers base their buying decisions on stars – meaning they value five-star reviews as much as personal recommendations by friends and relatives. Online client reviews have also become a determining factor for many legal clients when narrowing down their choice of law firms. For lawyers and most businesses, the main reason for advertising on a review site is to get exposure. Recent statistics revealed that in 2021, 77% of consumers “always” or “regularly read online reviews when browsing local businesses (an increase from 60% in 2020). Just three percent of those surveyed said they would consider using a company with an average rating of two or fewer stars, down from 14% in 2020. Lawyer review sites give lawyers and firms visibility and provide the impression that they are credible and reliable. However, not all lawyer review sites are created equal. Some are free, others require a monthly payment, and still others allow lawyers to obtain a simple listing for a fee but require payment for previous spots and additional features. Here is a list of some of the review sites frequented by legal consumers and how firms can leverage these review sites to grow their organization (and potentially track them as a marketing source):

1 Avvo

Founded over 15 years ago by former Expedia lawyer Mark Britton, Avvo is an attorney review site that provides consumers with legal advice (thanks to its vast resource library) and helps them find attorneys via lawyer profiles, peer endorsements, and reviews of U.S.-based lawyers. Avvo, whose name comes from avvocato (the Italian word for lawyer), is a neutral platform, meaning that attorneys cannot pay to improve their ratings or conceal negative information about themselves. The site uses an algorithm to calculate a rating for each attorney – the more favorable an attorney’s background, the higher the rating will be.

How to leverage Avvo: When you claim your Avvo profile, you can post critical information about your firm, including your rates. You can also monitor your reviews and overall rating and become a thought leader in your area by answering questions in the Q&A forum.

2 FindLaw.com

FindLaw.com is a free legal information site that helps consumers find answers to legal questions and search for attorneys. The site includes case law, state and federal statutes, a lawyer directory, legal news and analysis, and Writ, a free legal dictionary and magazine where legal academics explain and debate legal matters of interest. Star ratings on FindLaw’s attorney directory represent an average of all the ratings submitted for an attorney or law firm. Optional ratings like value, quality of service, and professional competence do not influence the attorney or firm’s overall rating. Clients can leave one review per attorney and one review per firm on FindLaw, and if they have worked with multiple lawyers and firms, they can leave one review per attorney and firm. Client reviews cannot be edited once submitted, but an original review can be deleted and a new one offered in its place.

How to leverage FindLaw: Not surprisingly, many consumers use Google to search for legal services, and with the use of target keywords, FindLaw profiles frequently appear high in Google’s organic search results. Because FindLaw consistently ranks high on Google and consumers are likely to click on one of the first results they see, lawyers need to have a profile and reviews on the platform – many users refine their FindLaw search to include only profiles that include reviews.

3 Lawyers.com

Lawyers.com is a free service for legal consumers who need representation but aren't sure how to begin. In addition to profiles for over one million attorneys worldwide, Lawyers.com includes informational articles on numerous legal topics. It operates as an online source providing consumers and small business professionals with the information they need to learn about the law, ask questions, get answers, and find the right legal team for their issues. Lawyers.com also does paid listings, provides dofollow links back to law firm websites, and offers more than 700,000 keyword rankings that positively impact organic search results.

How to leverage Lawyers.com: Lawyers.com enables potential clients to contact attorneys directly from the website via a form, which makes it an excellent way for lawyers to attract and convert leads. Because Lawyers.com is a top-ranking legal website, lawyers must maintain a compelling profile that accurately describes their practice.

4 LegalMatch

LegalMatch is a client-attorney matching service focused on connecting clients with the right lawyers, based on the client’s legal issue and the lawyer’s location and area of practice. To help them find the right attorney on LegalMatch, clients are asked to answer specific questions. For example, after clients choose a category and location, the platform asks them to select a subcategory, respond to a series of issue-specific questions, describe the legal issue, and provide their contact information. Once the case is submitted, LegalMatch lawyers will respond to the request, share their background, outline fees, and explain why they feel qualified to assist with the matter. LegalMatch also has an attorney mobile app (iOs or Android) that helps attorneys stay abreast of new leads anytime and anywhere.

How to leverage LegalMatch: Lawyers on LegalMatch should customize their response templates according to inquiries, making one for each of your legal specialties. For example, a one-page response template describing areas of specialization and mentioning one or two successful cases will likely grab a potential client’s attention more thoroughly than a generic response sent to everyone. In addition, since prompt follow-ups often help convert clients, lawyers on LegalMatch should consider preparing a call script to facilitate quicker engagement and help streamline conversation.

5 Martindale-Hubbell

Martindale-Hubbell is a website that features a combination of peer review ratings and client reviews to give clients a complete picture of an attorney’s abilities. An indirect benefit of listing with Martindale-Hubbell is that since Martindale owns Lawyers.com, lawyers get listings on both platforms as well as links to individual attorney profiles included in the listing price. In addition, the platform has a comprehensive guide for attorneys who want input on creating a solid profile.

How to leverage Martindale-Hubbell: Lawyers who subscribe to Martindale-Hubbell can select up to two reviews with written feedback that will be displayed at the top of their client or peer review section, which gives them the ability to highlight what they want potential clients to see first.

6 Nolo

Nolo, a combination of some of the internet’s first legal sites – Nolo.com, Divorcenet.com, and AllLaw.com, is now Nolo Network, one of the internet’s largest libraries of free consumer-friendly legal information. Although Nolo provides consumers with information about handling certain legal matters themselves with do-it-yourself products, the Nolo lawyer directory connects potential clients with a list of attorneys competing for their business. They can also view lawyers individually and connect with whomever they choose. In addition, Nolo offers two subscription types: Profile, which includes a professional attorney profile, unlimited article publishing ability, direct leads, and flat fee pricing, and Premium, which provides all the features of Profile plus lead generation through Nolo’s network, premium positioning and exposure, and pricing based upon return on investment (ROI).

How to leverage Nolo: With over 100,000 lawyers listed on Nolo, lawyers and firms can use the site to boost their online visibility, generate leads, and drive referrals to their websites. Nolo provides lawyers with numerous marketing options, including real-time leads filtered based on location and practice area and powerful reporting that helps subscribers measure performance and ROI.

How to ask for client reviews the ethical way

All businesses that ask for reviews are held to general advertising laws; however, attorney advertising rules related to lawyer review sites are more specific. For example, while some companies offer gift cards or other incentives in exchange for reviews, the American Bar Association (ABA) updated rule 7.2 in 2018 to include specific language that limits what a lawyer can offer in exchange for a review.

Rule 7.2 provides in part:

(b) A lawyer shall not compensate, give or promise anything of value to a person for recommending the lawyer’s services except that a lawyer may:

(5) give nominal gifts as an expression of appreciation that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer’s services.

Best practices to stay in compliance

• No gifts. Avoid offering even a small gift in exchange for a review.
• Timing matters. While asking for reviews at the end of every email and in most communications is common practice for some businesses, attorneys should only ask for a review at the end of the case, regardless of the outcome.
• Be non-specific. Review requests should ask the client only to share their experience. Don’t request personal information your clients would not want widely known.
• Follow ABA ethics rules. ABA rules do not allow lawyers to edit reviews, meaning that whatever your client writes (positive or negative) must be published with no omissions.

Here are some ways to make asking for a client request as safe (and ethical) as possible for both your clients and your firm:

Make giving a review easy and convenient

Clients will be more inclined to review your work if you simplify the process. To do so, consider building review requests into the final client paperwork. Include a link on any concluding communications with clients and ask specifically for a review in any follow-up communications. You can also request reviews periodically on social media platforms and in automated email marketing communications. Attorneys are prohibited from actively soliciting reviews from individuals who are not yet clients.

Create a policy for managing client reviews

Law firms should treat client reviews as a part of firm culture. To do so, they should set up a system for managing client reviews and stick with it. Offer gratitude for the positive reviews and propose a follow-up for unhappy clients. Showing appreciation to clients for positive reviews and responding to less-than-satisfied clients demonstrates to potential clients that your firm remains engaged, even after a case concludes. You could designate a specific time every week to respond to attorney reviews or specify a particular team member to do so. You might consider using an attorney-client relationship management platform (commonly known as a legal CRM) to keep track of these responses.

Know how to advertise your client reviews

When an attorney publicizes client reviews, the ABA’s Model Rules of Professional Conduct clarify what is legal and what may be considered an unwanted solicitation. For example, you should never say, “Our clients think we’re the best!” or “Reviews show that we’re the experts!” Some states prohibit client reviews and testimonials entirely, noting that these are only personal experiences and could be misleading. To find out what’s permissible in your jurisdiction, check with your state bar’s rules on attorney reviews before posting any. Post a link on your website to featured lawyer review sites (if allowed), and consider adding a link to your social media profiles.

Increase client engagement (and drive positive reviews) with Lawmatics CRM

The Lawmatics client relationship management (CRM) system aims to help law firms manage and engage clients by keeping track of critical information about them. From knowing who their clients are, how they found out about their law firm, and whether anyone has followed up with them since they initially made contact – a legal CRM serves as the “brain” of a law practice, tracking each potential new client through their journey. All lawyers want to drive efficiency, attract more prospects, increase client engagement, and accelerate the growth of their firms. The ultimate purpose of a CRM is to manage the client intake process for attorneys by attracting, delighting, and retaining clients so lawyers can focus on what they do best – practice law. The result: more repeat business, positive reviews, increased client referrals, and a boost in law firm revenue. For more information on how the Lawmatics legal CRM can elevate your clients’ experience and accelerate your law firm’s growth, request your demo today.

Getting a new position to work in big law is an exciting milestone. Yet as prepared as you may feel, chances are you've got a pit in your stomach knowing what to expect. It's no secret that you'll be working long and hard alongside some serious big dogs with impressive credentials. Big law attorneys are known for working as much as 80 hours per week. This can be both physically and mentally grueling. Almost 50% of lawyers working that many hours claim it is so demanding that it has a negative impact on their life. After only a few short months, many big law lawyers find themselves on the brink of burnout. The truth is that any position in the legal career is challenging. But the first few years of big law are an entirely different animal. But with the right tips, not only can one survive big law but thrive in it. To help you navigate the often overwhelming and unforgiving challenges of big law, here are some of the best tips for survival.

1Stop saying “big law” so much

First of all, repeating big law over and over is only going to psych you out. In order to separate your feelings from facts, you have to remove labels. There's a lot of pressure associated with “big law.” So take away that title, and you'll strip some of the added pressure. The truth is that there are a lot of myths that go into working in big law. For one, many firms could care less about your law school prestige. While having a top law school on your resume will certainly not hurt, it doesn't mean it's the only way in. Ultimately, they care about how much work you’re willing to put in. So, show up with that in mind and see it as a job — not a “big law job.”

2 Make use of your free time

There's no way to put this lightly— you're not going to have a lot of free time on your hands during the first few years of working in big law. For that reason, it's incredibly important that you meticulously plan out how you plan on spending your free hours. It is important to understand that burnout is a serious condition that can have a significant impact on your physical and mental health. Symptoms of burnout include fatigue, irritability, difficulty concentrating, and a loss of motivation. If left unchecked, burnout can lead to serious health problems such as depression and anxiety.One of the key ways to prevent burnout is to make use of your free time to engage in activities that you enjoy and that help you to relax and unwind. Prioritize spending time with friends and family, and don’t forget that it's also important to practice self-care. For some people this might mean time at the gym, while for other people it may be reading, or playing Fornite— you do you. Whatever you do, make sure that you prioritize whatever it takes for you to recharge your battery. Another important step in preventing burnout is to prioritize self-care. This might include things like getting enough sleep, eating a healthy diet, and practicing good hygiene. Many lawyers opt to hire a house cleaner for laundry services. When it comes to cooking, consider meal prep so that you have food ready to go on the fly. The more you can develop a system that prioritizes an efficient flow, the less you'll find yourself scrambling to get everything done when you finally have some time off. It is also important to seek help if you are struggling with burnout, whether that means talking to a therapist or counselor or seeking support from friends and family.

3 Find a role model

Finding a role model while working in big law can be an incredibly valuable experience. Role models can serve as an inspiration and guide, helping you to navigate the often-complex world of big law and achieve your professional goals. They can also provide valuable mentorship and support, helping you to develop your skills and knowledge, as well as offering guidance on how to handle difficult situations. A role model doesn't necessarily need to be a lawyer or a legal professional, either. Find someone worth emulating, and emulate the things you admire most. Read about them, soak up what their methods were to achieve what they did, and strive to do the same. Their story can serve as a guidebook for how to navigate the challenges you will face with big law hours. Studying your role models successes and failures will help you apply them to your own political landscape of the area of law you practice. Reading their stories can provide valuable insight that push you to keep going even through adverse times in your career.

4 Show up on time

Punctuality is an essential part of professional conduct in any field, but it is especially important when working in big law. Unfortunately, many junior associates think they can show up late and leave early without putting in the time. While big law is certainly flexible, the fast-paced and high-pressure nature of big law demands that employees be punctual and reliable in order to meet deadlines and deliver results. When you're punctual, you're showing that you value other people's time and that you're willing to take responsibility for your own commitments. This is particularly important in big law, where time is often of the essence and delays can have serious consequences. Being punctual also helps to establish trust and respect with colleagues and clients, which can be crucial in building and maintaining professional relationships. It can also be the key to a smooth workflow and it's essential for the success of the whole team.Additionally, punctuality can also be a reflection of one's work ethics and professionalism, it helps to show that you take your job seriously and that you're dedicated to doing your best work. Being punctual can also help to demonstrate that you're dependable and trustworthy, which can be key to getting ahead in big law.

5 Remember your place

Knowing your place in a big law firm is crucial for your professional development and success. Understanding the hierarchy and culture of the firm, and being aware of the expectations and responsibilities of your role, can help you to navigate the often-complex world of big law and make the most of your time there.Being aware of your place also means understanding the limits of your knowledge and expertise, and being willing to ask for help when needed. It is important to be humble, and to not overestimate your abilities. Junior associates should be open to learning from more experienced colleagues, and seeking guidance and mentorship from those who have the experience and skills they want to acquire. Additionally, it's also important to understand the importance of following the guidelines and procedures set by the firm, and to respect the decisions of the senior associates and partners, even if you disagree with them.By knowing your place and understanding the hierarchy and culture of the firm, you can build trust and respect with your colleagues and clients, and also be able to make the most of your time in the firm. This can help you to develop your skills, knowledge and professional network, and also to position yourself for future opportunities and advancement.

6 Take breaks

Big law work can be demanding and intense, with long hours and tight deadlines. For that reason, it is important to take breaks in order to maintain your mental and physical well-being, and to ensure that you are able to perform at your best. Remember, you're not a machine, you're a human. And just like a car needs to refuel, you need to take a break to recharge and refocus.

It's also important to take breaks to prevent burnout, which can occur when one is working too much, and neglects their physical and emotional well-being. Without taking breaks, you'll start to feel like a robot, churning out legal briefs and contracts with no emotions or motivation. But with a quick break, you'll come back to your work with renewed energy and a fresh perspective. It's like hitting the reset button on your brain, clearing the clutter and allowing you to tackle your tasks with renewed vigor. So, take a break, grab a coffee, or go for a walk, and remember, you're not a robot, you're a lawyer, and it's important to take care of yourself.

It's also important to note that taking breaks doesn't mean only taking physical breaks like stepping away from your computer, it also includes taking mental breaks and disconnecting from work. This can include activities such as meditation, exercise, or reading, which can help to clear your mind and reduce stress levels.

7 Stay on top of your billing

Most lawyers don't realize just how much administrative work goes into their job until they finish law school. You might feel like you're constantly swimming against the tide, fighting deadlines and paperwork. But there's one thing that you can't afford to let slip through your fingers: your billing. You see, in big law, time is money and if you're not careful, you might find yourself drowning in a sea of missed billable hours.Staying on top of your billing is like playing a game of Tetris, you need to be quick and efficient. It's important to log your hours as they happen, otherwise, you'll find yourself struggling to remember what you did three weeks ago-which can be a blur. So, stay on top of your billing, log your hours and keep that money coming in.

8 Keep a healthy work life balance

There's a lot of pressure that goes into working in big law, so that's why it's important that you practice self-care on your off time. Make sure that your personal life doesn't spill over into your professional one, and vice versa. During your downtime, don't think about your job whatsoever. Be present with your friends and family, and don't forget to show yourself a little love too. Whenever you get the chance, take naps, read a book, go for a walk— do whatever it takes to make the most of your downtime and prioritize rest.Substance abuse is a serious problem in the legal world because of the high stress levels. Lawyers who don't take enough time to recharge their batteries often end up reaching for the bottle or worse, harder substances that can lead you on a downward spiral.

Survive big law hours the smart way

There are some lawyers that ultimately can't survive the grueling hours of big law. However, with a goal in mind you just might be one of the few that makes it. By following these tips, and using the right tools to streamline and automate, you'll win back hours of time that you can dedicate to more important tasks than in administrative work. By using software like Lawmatics all in one CRM, client intake, and timing and billing software, you'll be significantly more efficient.Are you ready to see how Lawmatics can help you not only survive but thrive in big law? Sign up for a free product demo today!