Webinar Recap: 20 Ways to Use A.I. to Improve Client Development & Engagement
Generative AI can be a transformative tool in the context of legal marketing and client engagement. But it also presents a variety of challenges.
In this webinar Lawmatics CEO and Co-Founder Matt Spiegel is joined by Gyi Tsakalakis, President and Co-Founder of AttorneySync. Gyi brings his vast experience leading a digital legal marketing agency to explore 20 innovative ways lawyers can use AI to improve both client development and engagement.
Time stamps of key takeaways
0:00 — Introductions
If you’ve never met Matt or Gyi before, this is your chance! Both are lawyers-turned-entrepreneurs who live at the intersection of technology and the legal client experience.
7:02 — Warnings about AI
Generative AI and large language models (LLM) like ChatGPT have some important limitations. Before diving into what AI can do for your firm, review some functions it can’t do. Here you can also find some notes on best practices for employing AI.
10:34 — AI and information sharing
The first group of ways firms can implement AI has to do with keeping clients in the loop. Gyi covers how AI can support the generation of law firm content like blog posts, follow-up emails, video sharing, and more.
19:29 — AI and content ideation
The next bunch of AI suggestions involve bolstering marketing content. How can you find frequently asked questions to answer on your firm’s website? How could you effectively summarize dense technical language in a way that clients can understand? ChatGPT might actually have the answer.
26:02 — AI and building smarter strategies
Next, Gyi discusses how AI can make both your marketing content and marketing strategy smarter. Beyond ChatGPT, tools like Orginality.ai and Flourish.studio can assist with plagiarism detection and data visualization. AI chatbots can also provide potential clients with immediate engagement and answer some common simple questions.
34:06 — AI and content optimization
In this final section, learn how to use AI to make your content more accessible for your audience. From text-to-speech generation to search engine optimization (SEO) research, AI can help make your content easier to find and consume.
45:50 — Debrief and Q&A
Matt and Gyi close out the session with a free flowing discussion about the overall role they envision for AI in law, including in their own day-to-day functions in legaltech. Stick around as they discuss some common concerns and take questions from the webinar’s live chat.