Marketing automation plays a critical role for busy lawyers who have multiple cases and client meetings. With such a busy schedule it can be incredibly challenging to find time to generate leads. With marketing automation, lawyers can efficiently market their law firms while they focus on their clients' cases. By putting their marketing on auto-pilot they can provide the best possible client experience and in turn, produce more revenue.

The administrative tedious work that it requires to run a law firm can eat up a considerable portion of lawyers’ days, and marketing is a big part of it. Since marketing is a critical part of attracting clients and keeping up with the competition, however, it’s important that it gets done. 

Marketing automation software automates tedious tasks without lawyers having to do a thing manually. It’s as simple as creating an email marketing template that goes out whenever you want it to, and prospects will receive timely and personalized marketing material. In turn, lawyers can measure the success of their automated marketing efforts thanks to the software’s built in visual analytics feature.

Start incorporating law firm marketing automation into your law firm with the help of Lawmatics client-focused and easy to use marketing automation software. Easily create automated campaigns that go out to the right prospect at the right time and save valuable time for you and your clients. For a closer look at how Lawmatics can help you take your law firm marketing to the next level, sign up for a free product demo.

A legal CRM gives lawyers a complete birdseye view of where each client stands and integrates with marketing software. Lawyers can automate what automated marketing emails can go out when depending on where each prospect is in their client journey, and send out personalized messaging more likely to yield results. 

Marketing automation within a CRM like Lawmatics gets triggered by behavior of your choosing, whether it’s sending a happy birthday message to a previous client, or a thank you message following a consultation. Because of its effectiveness of increasing sales, it’s a highly sought after tool for busy lawyers who want to expand their law firm but don’t have the time to manually market themselves.

One of the biggest reasons for leads falling through the cracks of law firms is because they get forgotten. Marketing automation concentrates on leads by nurturing and engaging them every step of the client journey so lawyers can focus on their open cases. Often a simple follow up or reminder is all that it takes to stay on the minds of prospects rather than them going to a competitor instead. Lawmatics law firm marketing automation drives sales, scales business, and boosts client engagement, ultimately increasing revenue for law firms of all sizes.