Webinar Recap: 5 Proven Networking Strategies to Make it Rain in 2024
In a competitive legal marketplace, it’s imperative for attorneys to find the most time-efficient way to get real value when networking. The saying used to be, “It’s all about who you know.” Today, it’s about how you leverage those you know.
In this webinar, Lawmatics Co-Founder and CEO Matt Spiegel is joined by Steve Fretzin, a four-time author, host of the Be That Lawyer podcast, and business coach with over 20 years of experience working on legal business development for lawyers. Together they share how to network your way to increased profitability.
Time stamps of key takeaways
0:00 — Introductions
If you’ve never met Matt or Steve before, this is your chance! Get to know a little about the pair, including an overview of their backgrounds and even their current favorite podcasts.
9:26 — Better time management
Time management is a combination of personal habits and business philosophy. Steve has some resources and recommendations for strengthening both. It all starts with getting organized and establishing your priorities.
17:51 — Creating a sticky infomercial
No, you don’t actually have to film an infomercial. This is about developing a strong personal brand, one that includes an effective elevator pitch for your services. In this part, Steve and Matt break down the keys to developing a quick explanation of your ‘what’ and ‘why’ that sticks with your audience.
35:00 — Identifying your best networking targets
Your networking targets can likely be described in three groups: prospective clients, strategic (referral) partners, and centers of influence. Once you figure out your target audience for each of these groups, you’ll need to identify the best channels and opportunities to access those targets. Here, Steve has some tips for how to build an effective strategic network.
43:22 — Networking with purpose
Simply reaching your target audience isn’t enough. Building relationships requires you to be proactive in order to sustain momentum. In this part, Steve has some recommendations for how to bring structure to your networking meetings so that they’re productive for both you and your partner.
49:46 — Leveraging the low-hanging fruit to drive new business
When it comes to referrals, you have to both identify whether the referral is a good fit and bring a personal touch. That’s why introductions are everything. A structured introduction allows you to bring the best of both worlds in an efficient and effective way. Check out this part for one essential question Steve uses to quickly qualify referrals and potential clients.
55:48 — Q&A
Stick around as Matt and Steve field audience questions about network scripting, best practices for employing your infomercial, how to politely decline requests, and more.