Improved Marketing Effectiveness
Drip email marketing offers Corinne a way to send out personalized email marketing automatically as each client proceeds from one stage of the sales funnel to the next. “My contacts get specific drip emails geared towards divorce, or child custody cases, and a bit of freebie advice. I think that should create a lot more work.” Because her contacts receive content tailored to their needs, specific case type, and stage in the client journey, Corinne anticipates her marketing effectiveness to soar.
Increased Client Retention
The high rates of Kraayeveld Law Offices deters some prospects from hiring outright. But by diligently following up with those who didn’t follow through with a retainer, Corinne has seen a 15-25% boost in client retainment rate. Automated texts and emails showcasing the firm’s many accomplishments as well as helpful tips in navigating the legal system do wonders in persuading prospective clients that the firm’s services are well worth the sticker price.
Hours Saved on Client Intake
The flexible sales, marketing, and intake automations that Lawmatics offers spares Kraayeveld Law Offices 4 to 5 hours a week of administrative work that they can instead devote to vigorously preparing their clients for trial. Corinne asserts that since they’ve been able to save so much time that they are now able to devote more time to their clients.
Decrease In Lost Prospects
Nothing stalls progress in new client onboarding quite like missed appointments. Since implementing a loss prevention nurture flow using Lawmatics, Kraayeveld Law Offices has seen an uptick in prospects taking the proper steps to get back on track. “Say someone misses an appointment for whatever reason. Lawmatics flags that and drops them into a nurture flow via our automations, after which they often call us again to reschedule.”
Because of the robust automations that streamline and simplify the intake process, Lawmatics handles the repetitive operational action items that would otherwise require a paid staff member. “Without Lawmatics I would have to hire another employee at this point to handle intake, which is automated now. The amount of information that I can provide without hiring more people, allows for our firm to go the extra mile for our clients without incurring additional costs.”
Without automation, informing clients of impending court dates, firm appointments, or next steps can be a demanding, full-time position. Lawmatics helps keep Corinne’s clients and prospects in the loop with both drip messages (pre-programmed emails/texts that are sent in sequence unique to each contact) and triggered emails (emails/texts that fire based on a client action or status update). In doing so, clients and attorneys are better prepared for what’s to come.