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Britta Graversen
Estate Planning Lawyer & Owner
Modern Wills Law
hours saved per week
client retainment rate
increase in new clients
Practice Area
Estate Planning
Business Size
True Solo
Location
Calgary, AB
Switched From
Microsoft Excel
Britta established her firm—Modern Wills Law—just two and a half years after graduating from law school. Although she knew she probably would have started her own firm eventually, Britta figured that the middle of a global pandemic was as good a time as any to set out on her own. Powered by her bachelor’s degree in business and experience working in a family business prior to law school, Britta knew a thing or two about how to set herself up for success.
Aside from some contracted bookkeeping, Modern Wills is [currently] an entirely solo operation, offering personalized estate planning with a five-star rating on Google.
“With Lamwatics automations there is less for me to think about and therefore, less for me to worry about."
Starting her firm in her home office during the COVID-19 pandemic, Britta’s first goal was to create and fine-tune a system that worked for her. As a true solo lawyer, Britta has worn several hats: business owner, director of marketing, CEO, and lawyer. Without the luxury of an assistant, Britta knew she needed systems in place that were as efficient and convenient as possible.
Two years into starting her practice and one year into using Lawmatics, Britta’s firm is hitting its stride and has since relocated to a physical office space. “Lawmatics does quite a bit more than the other options that I was looking into. And I really liked the idea of not having to use multiple or add even more softwares to the current stack.” With the bulk of its business coming from referrals, Modern Wills Law is building a strong reputation of quality service.
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“I don’t want clients to have to pay for my time to do things that can be done automatically"
With a fully automated intake process in Lawmatics Britta no longer has to play phone tag (or mail tag) with prospects to book consultations. Instead, she saves 10-15 hours per week with self-service booking. “When prospects book a consultation, they have access to my calendar. The Zoom link is sent to them automatically, followed by an email with my intake form. Once they fill out the intake form they get an automated response with appointment reminders—I don’t have to do anything.”
Since becoming a Lawmatics customer Britta has seen a 25-50% increase in clients with a 72% conversion rate. With a process in place for managing growth, Britta can maximize her business potential before hiring additional staff. “My business is growing and hopefully that percentage stays the same as it grows!”
With a fully automated intake process, Britta can focus her efforts on serving her clients. “I will never forget the first time that my intake process ran automatically. I was at a lunch and I just started getting all these emails confirming that someone had booked an appointment, then accepted the calendar invitation, then completed my intake form. And I didn't have to do anything. That was a huge moment for me.”
Running a true solo firm, Britta does not have the time or bandwidth to float between several different apps to engage leads and manage activity. With Lawmatics, Britta can do everything herself in a single organized location — all while welcoming each client with a personalized touch thanks to customizable automatic responses.
Thanks to Lawmatics' powerful reporting and insights software, Modern Wills Law has the analytics needed to increase profitability and continue to grow. Rather than wasting marketing dollars in places that don’t yield new business opportunities, reporting identifies Britta’s best lead sources to get the maximum return on her marketing investments.
“What I like about Lawmatics is the idea of not having to use multiple softwares, or add even more to the current stack."
After setting up her firm for success with efficient processes, Britta has her sights set on driving growth in a sustainable way. In the coming years, Britta hopes to:
“I like the idea of things being streamlined and being able to schedule appointments online, and my clients also appreciate that.”
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