Prompt responses to inquiries via automated follow-up using Lawmatics have secured David’s firm a 300% increase in conversions. David shared, “Because leads are responded to faster, I'm converting three out of 30 warm leads into paying clients a month whereas I used to only convert one out of 30. That's one hundred percent Lawmatics.”
Given the high volume of clients and range of case types from violent crimes to DUIs, juggling document delivery and deadlines was challenging for David’s staff. Lawmatics now automates all of that. “When a DUI client signs up, they immediately get the onboarding packets from Lawmatics timed the way we want them every single time. Now we don't have to guess whether or not we sent Bob Smith his paperwork or not,” says David.
With the ability to measure his cost per lead for every marketing effort, David has a strong understanding which of his lead sources are working and which aren’t. “I can now easily take $4,000 from a low-performing source, and put it into this other source that converts at a much higher rate. Lawmatics helps us constantly track and identify new, lucrative marketing channels that attract paying clients for less spend.”
Unlike before, all new client data needs to be collected only once from the client via a custom form, after which it is stored in Lawmatics for review and follow-up — no duplicate data entry from law firm staff necessary. From there, it’s easy to send out a fee agreement with the client’s data pre-populated and stay in touch with them. Automating client intake with Lawmatics saves David’s firm two hours per day, on average.
Within moments of a new lead inquiry, Lawmatics sends prospective clients an automated welcome text or email and, given the time of day, a phone call. “Even if someone submits a ‘contact us’ form at 2:00 AM, we're sending them an email from Lawmatics saying, ‘Hey, welcome. This is what you have to look forward to.’ All of these things are automated, so they know we're on it right away and we get to them fast,” reveals David.
The frequent communications facilitated by Lawmatics negates the need for clients to reach out to the firm with minor questions, or for David and staff to return dozens of phone calls each afternoon — particularly after a long day in court. “My return phone call stack used to be 15 people a day. With Lawmatics, clients only call if it’s truly urgent. That means I get an extra one to two hours more with my family that I didn’t used to have. That's irreplaceable!”