How-Do-You-Market-a-Law-Firm-on-Instagram_BLOG_04

How Do You Market a Law Firm on Instagram?

Published on May 9, 2023
3 minute read
<a href='https://www.lawmatics.com/blog/author/cate/'>Cate Giordano</a>
Written by Cate Giordano

Instagram is an underutilized platform for law firm marketing automation. Still, it can be a powerful tool for increasing brand visibility and reaching new clients. On Instagram, attorneys can create authentic posts about their firms, create targeted campaigns to engage with their audience and use photography and video to strengthen their law firm's brand identity.

Even though Instagram is mostly used for personal purposes, attorneys are now building communities and using digital marketing for law firms to reach their target audience. With its captivating format of photos and videos, Instagram's highly-visual nature draws in almost 1.5 billion users worldwide.

Can lawyers have social media?

Yes, lawyers can have social media. In fact, Attorneys and law firms are no strangers to social media marketing, with the majority of them having some form of an online presence. According to the 2020 TechReport by the American Bar Association, 81% of law firms and 77% of individual lawyers participate on at least one social media platform for professional purposes.

Do attorneys use Instagram?

Attorneys and law firms are no strangers to social media marketing, with the majority of them having some form of an online presence. According to the 2020 TechReport by the American Bar Association, 81% of law firms and 77% of individual lawyers participate on at least one social media platform for professional purposes. While LinkedIn remains the leading platform for lawyers and law firms, Instagram has yet to gain much traction, with only 12-13% of lawyers of various sizes reporting its use.

Transactional law firms, such as those specializing in estate planning and immigration, have a unique opportunity to educate potential new clients. Additionally, family law firms should consider investing in marketing on Instagram due to the platform's demographics. 56% of Instagram users are between the ages of 25-54, and research shows that Instagram audiences are from slightly higher-income homes.

So, there's a lot of room to grow and innovate on the platform. While many law firms have yet to tap into Instagram's full potential, those that do can gain a significant competitive advantage.

How do Lawyers use Instagram?

Having a presence on Instagram allows attorneys to stay up-to-date with clients, colleagues, and industry professionals. Law firms can leverage Instagram to increase potential new clients by staying on top of the mind of their followers.

Instagram is a highly visual platform that allows users to share photos and videos with their followers. When considering adopting this platform, law firms should leverage Instagram to showcase their expertise and professionalism through visual content such as graphics, infographics, and videos. Firms should also create posts highlighting their team members, their office space, and their community involvement.

To start with Instagram marketing, law firms should create a business profile on the platform and optimize it for their brand. They should then develop a content strategy that aligns with their goals and target audience. Ultimately, law firms should aim to create content that informs, educates, and entertains their followers. Law firms should also use Instagram features such as stories and videos to engage with their followers. By leveraging these features, law firms can create a more personal connection with potential clients and build trust in their brand.

As the profile grows with engagement, law firms should respond to comments and direct messages to foster trust between the followers and the brand.

What should a law firm post on Instagram?

Law firms should post content relevant to their practice and engage their audience. Here are some law firm content ideas that lawyers can use to market their services on Instagram:

  • Educational content: Legal developments, tips for navigating the legal system, and links to blog posts and articles
  • Case studies: Successful case outcomes and client success stories.
  • Behind-the-scenes content: Daily work and office culture to humanize the brand and build stronger relationships with followers.
  • Testimonials: Positive reviews and testimonials from satisfied clients to build trust and credibility.
  • Promotions: Events, webinars, professional photos highlighting staff, an attorney, or the law firm, announcements about awards or recognitions

Leverage law firm Instagram content to build your brand

Keeping up with Instagram, let alone all your other marketing and legal work takes up significant time you probably don’t have. Let Lawmatics help. Lawyers can use Instagram to build their brand, engage with potential clients, and stay current on the latest legal industry developments.

At Lawmatics, we understand the importance of efficient marketing for law firms, and that's why we've designed a CRM specifically for the legal industry. Our platform comes equipped with marketing automation features that track where your leads are coming from and provide reporting to assess the ROI of specific marketing channels. This helps you optimize your marketing efforts and get the most out of your time and resources. Book a demo today.

Cate Giordano

Cate Giordano is the founder of CML Digital Marketing, LLC and has over 15 years of experience working in the legal field as a marketer and writer. She specializes in SEO Content for legal tech solutions and has a passion for law practice management. Cate's unpopular opinion: the Winter Olympics are superior to Summer Olympics.
Back to Blog Home
Contact us if you have any questions
(800) 883-1105
mail@lawmatics.com
Lawmatics